The AltaVista Angle

The AltaVista Angle
Podcast Description
The AltaVista Angle is the go-to podcast for contractors who want to grow smarter. Each episode dives into marketing tactics, business operations, and industry trends that matter. Hosted by the team at AltaVista Strategic Partners, we cut through the noise with clear insights and proven strategies to help you win more business, run more efficiently, and stay ahead of the competition.
Podcast Insights
Content Themes
The podcast covers marketing tactics, business operations, and industry trends relevant to contractors. Episodes like The State of the Contractor Economy delve into current challenges such as tighter margins and rising lead costs, while providing actionable strategies to maintain relevance and capitalize on market shifts, thereby addressing the immediate needs of both small teams and larger operations.

The AltaVista Angle is the go-to podcast for contractors who want to grow smarter. Each episode dives into marketing tactics, business operations, and industry trends that matter. Hosted by the team at AltaVista Strategic Partners, we cut through the noise with clear insights and proven strategies to help you win more business, run more efficiently, and stay ahead of the competition.
Whether you want to speed up proposal follow-ups, improve your sales process, or understand how AI changes SEO for contractors, this episode of The AltaVista Angle shares practical ways to put AI to work in your contracting business right now.
Host Aaron Hockel is joined by Managing Partner Ray McLaughlin, Partners Brian Nichols and Bryan Dunkel, and COO Kendall Mason. Together, they explain where AI adds real value for contractors, how to start small, and what to measure so you see results.
You’ll learn:
- Practical ways contractors can use AI for sales follow-ups, operations, and process automation
- How to start small with AI and integrate tools for real impact
- Red flags to watch for with AI tools and why contractors should be cautious of false claims
- Why you need accurate records and processes before implementing automation
- How AI is reshaping SEO, including AI Overviews and the growing weight of reviews and brand coverage
Whether you lead sales, run operations, or manage marketing at a contracting company, this episode gives you clear steps to cut manual work, tighten your process, and turn AI into real pipeline growth.
🎧 Thanks for listening to The AltaVista Angle
Your go-to source for industry insights, trends, and strategies built for contractors and service-based businesses.
🔗 Connect with us:
Website: www.altavistasp.com
LinkedIn: AltaVista Strategic Partners
📩 Have questions or want to explore how digital marketing can work for your business?
Reach out at [email protected] or request a free consultation on our site.
👍 Don’t forget to follow, rate, and share the show — it helps more business owners like you discover the tools they need to grow.

Disclaimer
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