Jacqueline Corbelli, Founder and CEO of BrightLine, joins Genuin CMO Matt Wurst at Cannes Lions 2026 for a new episode of Genuin Connections. Corbelli built her company on a bet that connected TV was coming years before the industry believed it. It took a pandemic to prove her right.

In this conversation, she and Matt get into what it actually takes to lead through disruption instead of reacting to it. Topics include:

– Why it took a pandemic to force the shift from linear to connected TV

– The gap between claiming AI adoption and actually being ready to use it

– Why every platform ends up building the same proprietary walls, and resisting the outside help that could fix it

– How AI is finally making interactivity scalable inside long-form content, without replacing human creativity

– The difference between earned trust and forced scale, and why she calls out Amazon by name

– What it means to lead with responsibility rather than ego in an industry that wasn’t built for people who look like her

– Why the throughline across every wave of change, from mobile to streaming to agentic AI, is the same: build for what’s coming before you’re forced to

A candid, unfiltered conversation about building infrastructure for a future that hasn’t arrived yet, and what it costs to get there first.

Genuin Connections features conversations about community, content, creativity, commerce, and the convergence of media and marketing.

Subscribe for more from the Genuin Connections series.

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