Genuin Connections
Genuin Connections
Podcast Description
Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Podcast Insights
Content Themes
The show focuses on themes such as storytelling, AI in marketing, community-building, and innovative brand strategies, featuring episodes that include conversations on the rise of TED Shorts with Tricia Maia, ethical marketing practices with Jennifer Kattula, and the importance of authentic engagement with David Teicher.
Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
In this episode of Genuin Connections, host Matt Wurst sits down with Eric Sheinkop, CEO of The Desire Company, to explore the future of retail and commerce media. From working with Beyoncé’s team to building the world’s largest community of cross-disciplinary experts, Eric shares how authentic, expert-led content creates trust, boosts purchase confidence, and drives conversion.
The conversation dives into:
Why retailers face a “last chance” to stay relevant
The role of AI in personalization, content editing, and expert matching
How use case–driven content outperforms influencer hype
Why immersive video experiences hinge on relevance and contextual continuity
The importance of education and owned audiences for long-term loyalty
🎧 Tune in to learn how expertise, authenticity, and purpose-built content are transforming retail media.
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