Genuin Connections
Genuin Connections
Podcast Description
Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Podcast Insights
Content Themes
The show focuses on themes such as storytelling, AI in marketing, community-building, and innovative brand strategies, featuring episodes that include conversations on the rise of TED Shorts with Tricia Maia, ethical marketing practices with Jennifer Kattula, and the importance of authentic engagement with David Teicher.
Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime.
Will shares his journey from helping build Triad Retail Media into a retail media powerhouse to launching a startup focused on a simple but powerful idea: if consumers are going to engage with branded content, they should get something meaningful in return.
The conversation explores what modern loyalty really looks like, why user experience is non-negotiable, and how rewarding engagement can outperform traditional ads in a world of banner blindness. Matt and Will also dig into personalization, first-party data, ethical uses of AI, and why brands need to reclaim ownership of their content and customer relationships outside of walled gardens.
This episode is a must-listen for marketers, product leaders, retailers, and founders thinking about loyalty, retail media, video engagement, and the future of consumer-first monetization.
🎧 Topics include:
• Loyalty beyond points and punch cards
• Rewarded video and interactive content
• Personalization without creeping people out
• AI as a tool, not a crutch
• Owning experiences inside brand-owned environments
Subscribe for more conversations at the intersection of media, commerce, and community.
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