In this episode of Habibis & Numbers, I’m joined by Mouna Ramdani, founder of GoFounder, to unpack what personal branding really means for founders, SME owners, and especially people in more traditional industries like accounting.Mouna’s story starts with getting fired – and turning that moment into the push that built her business. We talk about why “company posts” often fall flat, how to build a personal brand without turning into a cringe LinkedIn influencer, and why so many businesses say “we tried marketing, it didn’t work” (when the truth is, their approach was broken from day one).We also get into the stuff people avoid:Posting without strategy and burning outUsing AI like a copy-paste machine (and why everyone can tell)Choosing the right platform based on your audience (not trends)The biggest harsh truth: it’s time to nicheIf you’re a founder trying to stand out in a noisy market, this is a practical one.Guest: Mouna Ramdani (GoFounder)Subscribe for more conversations on business, tech, and growth – the stuff that actually moves the needle.