Don't Work Harder
Don't Work Harder
Podcast Description
Don’t Work Harder is a show about taking bolder, braver moves in your small business.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
Podcast Insights
Content Themes
The show centers around empowerment in entrepreneurship, focusing on themes such as overcoming obstacles, bold decision-making, and innovative business strategies. For instance, episodes may feature stories of transformation from business challenges to success, highlight actionable insights on emotional management, and explore the mindset necessary for taking calculated risks.
Don’t Work Harder is a show about taking bolder, braver moves in your small business.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
Have you ever had an idea for an app or a piece of software that your customers would love? 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy
But you’re not a developer. You can’t code. And you don’t have loads of money to spend on marketing.
So the idea just sits there, because it feels like something you could never do.
Today’s guest will make you realise that starting and selling your own software business is possible for you.
Colin Gray built and sold a 7 figure SaaS with no technical background, no paid ads, and no big marketing budget.
And he built it as a lean, profitable business that was genuinely fun to run – the dream!
Colin came into the studio and revealed:
– Why you don’t need a technical background to build and sell a software business
– How to pick an idea people will pay for, before you start building it
– How to have your first customers WAITING to sign up before you’ve built a thing
– The exact system you can use to turn strangers into paying software customers on autopilot
– How he competed with $100 million rivals without spending a penny on ads
– One AWFUL mistake almost every growing founder makes (and how you can avoid it)
– The boring habit that will make your business worth far more when you’re ready to sell
This episode gives you everything you need to build a software business, find customers for it, AND exit – without any software or technical experience 🤯
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This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Sign up here: https://atomic.site/mavericks
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Colin’s Instagram: https://www.instagram.com/colinmcgray/?hl=en
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0:00 How to build and sell a SaaS without technical skills
3:14 Finding the real audience
5:03 Content as a research tool
7:33 Hiring a content creator before an engineer
8:35 Building the first MVP
9:41 Opinionated software and the 80/20 rule
10:50 Why software is an extension of your IP
12:10 50 to 100 memberships in the first month
12:51 One price, one tier, no choices
16:58 The first move for non-technical founders
18:14 Hiring a hungry 24-year-old engineer
20:52 Why he wasn’t building it to sell
23:01 What AI still can’t do for you
24:19 The blog, video and podcast engagement stack
27:46 Taking funding for the wrong reasons
30:28 Going all-in-one with the product
33:34 Coming back to the coaches and mentors
35:19 Pick a channel that suits your personality
37:33 Why headcount is a liability
39:47 What makes a company sellable
45:11 Experts add, masters subtract
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#DontWorkHarder #BusinessGrowth #SalesandMarketing
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