Don't Work Harder
Don't Work Harder
Podcast Description
Don’t Work Harder is a show about taking bolder, braver moves in your small business.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
Podcast Insights
Content Themes
The show centers around empowerment in entrepreneurship, focusing on themes such as overcoming obstacles, bold decision-making, and innovative business strategies. For instance, episodes may feature stories of transformation from business challenges to success, highlight actionable insights on emotional management, and explore the mindset necessary for taking calculated risks.
Don’t Work Harder is a show about taking bolder, braver moves in your small business.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
What if the secret to scaling to seven figures isn’t hiring more people – it’s deliberately staying small? 👀
Martin and Lyndsay built a content agency that generates seven figures with just 12 people.
Their clients routinely scale from £2,000 to £50,000+ per month.
And… their approach is pretty unique!
Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that’s worked with Daniel Priestley, scaled using AI before other agencies caught on, and built a business that prioritises staying small and nimble.
They’re also a married couple who’ve been in business together for over 10 years.
In this conversation, Martin and Lyndsay reveal:
– Their journey from working with Daniel Priestley as a client, to Martin becoming the CMO of Daniel’s company Score App, to now launching an exciting business with him 🚀
– Their unique hiring philosophy – and why outsourcing early saved their sanity 📈
– The framework that lets them accurately forecast cash flow 6-12 months ahead (and how that makes hiring decisions simple)
– Why their membership with 100 happy members was actually the wrong business – and why they made the difficult decision to shut it down
– The wait list strategy they used to sell OUT their brand new service before it even launched 🤯
– How they deliberately start clients small – even if prospects want to pay £10k/month from day one
– Why they chose to cap growth at seven figures rather than scale to 50+ employees
– How they leaned into AI in December 2022 when other content agencies were fighting against it
– The “”video-first”” approach that now drives their entire content process 🚀
Most agency owners believe more revenue means more team, more clients, more complexity.
Martin and Lyndsay prove you can hit seven figures by doing the opposite – staying intentionally small, being selective about clients, and building systems that scale.
For entrepreneurs who want to scale a profitable, lean company – this episode is a gamechanger.
Disclaimer
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