Most online businesses constantly chase new clients – but what if that’s exactly what keeps you stressed and barely surviving?

Dan Knowlton spent years grinding through project after project, constantly hunting for the next deal, until one realisation changed everything…

He was pitching the wrong type of work.

Then he made a single shift that took him from crisis point to running a highly successful creative agency with a lean team of 12 💡

Dan is one half of Dan and Lloyd (yes, with his brother), a creative marketing agency that’s worked with brands like Nestle, Sunny D, BBC, Channel 4, and Euro Tunnel over 11 years in business.

In this conversation, Dan reveals:

– The unique framework that took them from working with local cafes to global brands – such as Euro Tunnel, Nestle and the BBC 📈

– Why they flipped their entire pitch structure on its head, and the new strategy they use to get prospects excited

– How they switched from constantly chasing projects to a much more sustainable model

– The decision framework for when to push through versus quit – Dan wanted to walk away from a demanding client after being told “”I’m disappointed,”” but his brother identified it was stress talking, not intuition (that client became their biggest retainer)

– Their 10-year goal setting strategy that will make sure they hit their specific revenue, profit, and team targets over the next decade 🎯

– Their team reward system that actually drives performance – including a team trip to Ibiza 🚀

– Why they promote from within almost exclusively

– Their long-game content strategy for reputation building and scaling

The online business world glorifies the grind – client after client, project after project, always hustling.

Dan’s story exposes the flaw in that model.

This conversation goes deep into the uncomfortable stuff – Dan calling his parents crying after a corporate breakdown at 21, wanting to quit a major client mid-project because criticism crushed him, and admitting he’s naturally bad at managing people and taking feedback.

For entrepreneurs who think success means working 80-hour weeks, or that going viral is the only way to win credible clients, this episode reveals a much better path 👀

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Dan’s links:

https://knowltonmarketing.co.uk/

https://www.linkedin.com/in/danielknowlton1/

https://www.instagram.com/danknowlton1/

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#DontWorkHarder #BusinessGrowth #SalesandMarketing