Momentum: A Motorsports Podcast
Momentum: A Motorsports Podcast
Podcast Description
Stories and strategies that keep the world of motorsports moving forward with host Heather Wilson Schiltz of High Gear Success | Weekly episodes drop on Thursday | Interviews with riders/drivers, motorsports event organizers, industry professionals and beyond.
Podcast Insights
Content Themes
The podcast explores various themes within the motorsports industry, focusing on personal stories, competitive strategies, and industry trends. Episodes feature topics such as the transition from racer to team manager, with examples like Corey MacDonald from AmPro Yamaha, and cover insights on technology's impact on racing strategy, sponsorship issues, and the culture of racing families.
Stories and strategies that keep the world of motorsports moving forward with host Heather Wilson Schiltz of High Gear Success | Interviews with riders/drivers, motorsports event organizers, industry professionals and beyond. | Episodes drop every Thursday. Listen on your favorite podcast platform or watch on YouTube.
If you’re into a variety of motorsports disciplines — motocross, enduro, off-road, GNCC, flat track, roadracing, short course, streetbike and adventure riding, Supercross, Snocross and more — this is for you.
Plus, get insight into and best practices for motorsports marketing, sponsorship, event promotion, rider branding, the business side of the sport and more.
Erik Stephens, Director of eCommerce at BWI (parent company of brands like Twisted Throttle, DENALI Electronics and more), joins Momentum to share the evolution of rider-focused lighting products.
In this episode, host Heather Wilson Schiltz talks with Erik about how a small group buy for motorcycle accessories eventually grew into Twisted Throttle, how DENALI Electronics became a leading name in motorcycle lighting, and how the brands continue to focus on helping riders.
Erik explains how real-world rider experiences, near-misses and customer feedback influence product development, from forward lighting to side visibility and CANbus-controlled accessories. He also breaks down homologation, why some aftermarket lights can be dangerous when improperly designed or installed, and what riders should understand before upgrading their motorcycle lighting.
The conversation also explores the business side of scaling enthusiast brands, including international growth, localized marketing, distribution, fulfillment and the importance of listening directly to customers at events like the BMW MOA National Rally and Touratech Rally.
🎧 What You’ll Hear in This Episode:
- How Twisted Throttle started from a motorcycle accessory group buy
- How DENALI Electronics grew out of a need for better vehicle-specific lighting solutions
- Why rider safety is a major motivator behind DENALI product development
- The difference between seeing better and being seen by other drivers
- Why side and rear visibility are becoming bigger priorities for motorcyclists
- What homologation means and why street-legal lighting standards matter
- How CANbus technology changed motorcycle accessory installation
- Why real-world demonstrations help riders understand lighting performance
- What DENALI learns from customers at motorcycle rallies and events
- The challenges of scaling motorcycle and off-road brands internationally
- How rider needs differ between the U.S., Europe and Australia
- Practical starting points for riders who want to improve motorcycle visibility
📲 Connect with Erik Stephens via email
🌐 Learn more at DENALIelectronics.com
🌐 Learn more at VisionXOffRoad.com
SPONSORED CONTENT: If you're a motorsports event organizer who wants more participants or attendees, your marketing and operations may be in need of a revamp. I help evaluate where you're at, develop a customized strategy, implement the tasks and assess the results. So if you're serious about getting more support, let's work together. Visit HighGearSuccess.com to get started.
SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.
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Momentum: A Motorsports Podcast, powered by High Gear Success
👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com
🔔 Subscribe on YouTube for more motorsports stories and strategies
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Disclaimer
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