Ever feel like you’re doing all the things in your business, but it’s just not clicking?You’re smart. You’re experienced. But your messaging is fuzzy, you’re getting the wrong leads, and you have to give a full-blown TED Talk on every sales call just to explain what you do.You can’t repel, you can’t sell.If that sounds familiar, this episode of Expert Voices with Jeff Evans is for you.Meet Anna Ludwinowski: The Clarity CoachIn this deep-dive conversation, we sit down with Anna Ludwinowski, a four-time founder with over 32 years of entrepreneurial experience. She's not just a coach; she's a seasoned business owner who has been in the trenches.She’s also a mom to one son, two dogs, and eight chickens. And yes, the chickens are a big part of this.This isn’t a highlight reel. Anna gets real about the tough stuff, including the gut-wrenching decision to close her boutique fitness studio after the pandemic decimated her business. She’s walked the walk, made the mistakes, and come out the other side with scars and wisdom.It All Starts with CLARITYAnna’s superpower? Cutting through the noise to find your foundation. She believes growth isn't about more hustle; it's about getting crystal clear on three core things:Who do you serve? And no, the answer is not ”everyone.”How do you help them? What’s the experience and methodology you bring?Why does it matter? What transformation are you actually providing?Without this foundation, your marketing, your offers, and your sales calls are just harder to do.Stop Positioning Yourself into a CornerSo, what are the biggest mistakes service providers make?Trying to be everything to everyone. Leading with credentials instead of benefits. Using generic language like ”I help entrepreneurs.”Anna’s favorite example? Walmart vs. Chanel.Both are brilliant at what they do. Both know exactly who their customer is. And never the two shall meet. You won’t find a Chanel pop-up in Walmart, and you won’t find toothpaste in a Chanel boutique.They stay in their lane. That’s positioning.Who Lights You Up?When it comes to finding your ideal client, Anna asks a simple, powerful question: Who lights you up when you talk with them?Think about it. We’ve all had those clients who are an absolute nightmare, even if they pay the bills. And we’ve all had the ones who make you excited to show up to work.Build your business around more of those people.And here’s a little hack: your ideal client is probably already hiding amongst your social media followers. As long as your messaging is clear, they’ve already found you for a reason.Your 5% Differentiator: What’s Your Weird?In a world of AI-generated content and buttoned-up corporate personas, people want real. They want relatable. They want to know you’re a human who has screwed up, just like them.Anna calls this your ”5% Differentiator.” It’s your weird.For her, it’s talking about her chickens, the lessons she learns from gardening, and the journey to becoming a mom. It's the stuff that shows you’re a real person. That’s how you build connection. That’s how you stand out.As we say on the show, the new trend is to be yourself. Bizarre, right?Ready for Your Own Breakthrough?Listening to Anna, you'll realize that when you know exactly who you serve and what to say, everything gets easier.If you're ready to stop spinning your wheels and start moving with confidence, the next step is simple.Connect with Anna Ludwinowski on LinkedIn. She lives there. Tell her you heard her on Expert Voices and ask how she can help you find your clarity. Your business deserves it.https://www.linkedin.com/in/anna-ludwinowski-strategic-business-coach/