In the Spotlight
In the Spotlight
Podcast Description
Host Kelly Goetsch picks one viral LinkedIn post each week - usually in commerce technology, AI, or the business of SaaS -- and invites its author to discuss it in 15 minutes or less.
Podcast Insights
Content Themes
The podcast delves into themes such as the impact of AI on commerce, the importance of product demonstrations for CEOs, and the structural challenges facing technology vendors. Each episode highlights a specific viral post, like Dylan Whitman's insights on AI's slow transformation in commerce or Alex Atzberger's critique of CEOs' lack of product knowledge.
Host Kelly Goetsch picks one viral LinkedIn post each week – usually in commerce technology, AI, or the business of SaaS — and invites its author to discuss it in 15 minutes or less.
Most of the world uses fixed fee pricing for B2B transactions. The road in front of your house was built by a contractor offering up a fixed price bid. Why, 30 years after the invention of the web, why are agencies still charging on a time & materials basis? Anshey Bhatia‘s viral post on this subject (https://www.linkedin.com/posts/ansheybhatia_ecommerce-shopifyplus-digitalagency-activity-7355937751537471489-KAE6?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q) explains the problem with time & materials, explains why it’s still (unfortunately) the default, and offers up an alternative.
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