This week on Generating Alpha, I sat down with Michael Shvo — real estate developer, art collector, and founder of SHVO, one of the most distinctive luxury development firms in the world.

Michael grew up in Arsuf, Israel, the son of two organic chemistry professors. As a teenager he taught himself to trade oil and gas stocks, made millions, and lost it all before finishing school. He completed his military service, moved to New York at 23 with $3,000 to his name, and talked his way into a job at Douglas Elliman — where he invented the concept of the real estate team, building a group of 27 people around him and doing over $300 million in sales to become the firm’s top broker.

He left in 2004 to found SHVO, and within four years had done $15 billion in transactions worldwide. But what set him apart wasn’t the volume — it was the vision. Michael pioneered the marriage of fashion and real estate, bringing Armani into residential development before anyone else thought to, and went on to build a firm defined as much by art and culture as by architecture and capital. Today SHVO oversees more than $8 billion in assets across five major American markets, with properties that include 711 Fifth Avenue, the Crown Building, and Big Red in Chicago.

In our conversation, we talked about growing up between two worlds, building one of the most recognized names in luxury real estate from nothing, what he actually means when he talks about luxury, and how he keeps spotting iconic properties before the rest of the market catches on.

It’s a rare look inside the mind of a developer who has never once built anything ordinary.