Winning Pitches with RangeMe & ECRM
Winning Pitches with RangeMe & ECRM
Podcast Description
Stories, insights & advice from Retail & Foodservice Pros.Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we're collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
Podcast Insights
Content Themes
Main topics include strategies for successful pitching to retailers, personal growth stories within the CPG industry, and lessons on brand transformation, with episodes showcasing success stories like Mudita Earth's pivot to meet buyer needs and the tenacity of the sisters behind 'This Girl Walks Into A Bar' as they navigate business challenges.
Stories, insights & advice from Retail & Foodservice Pros.
Every day, RangeMe and ECRM empower brands and buyers from retail and foodservice industries to make connections that matter. Now, we’re collecting stories, insights, and advice from the entrepreneurs and professionals who are shaping markets today to help you grow your business tomorrow.
In this episode, ECRM’s Joseph Tarnowski sits down with NIQ’s Beverage Alcohol expert Kaleigh Theriault to dissect the economic headwinds, channel shifts, and evolving consumer habits shaping the beer, wine, spirits, and RTD segments, both on-premise and off.
Episode Highlights
- On-Premise vs. Off-Premise Disconnect: Discover why bar and restaurant visitation remains steady due to celebratory occasions and sporting events, while off-premise retail channels face plateauing declines.
- RTDs as a Mega Category: Learn how breaking out malt, wine, and spirits-based RTDs as a fourth mega-category reveals steep underlying declines in core spirits.
- Flavor Evolution & Gen Z Nostalgia: The rise of ”sweet heat” flavor combinations, hydration-inspired branding, and analog trends among younger consumers looking to disconnect from screen time.
- Re-Defining Moderation: Wellness priorities and economic pressures are intersecting, driving behaviors like pre-drinking for 1 in 4 consumers and boosting sales in dollar and club channels.
- N/A and THC Category Realities: Learn about how the non-alcoholic beer is reaching category maturity, the expansion of canned mocktails, and the regulatory landscape for hemp-derived THC beverages.
- Strategic Playbooks for Brands: Review key recommendations on winning specific consumer occasions, executing intentional innovation, and using creative on-premise experiences to build off-premise loyalty.
Learn more about ECRM’s On & Off Premise Adult Beverage Session!
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