When you take feedback from your buyer meetings and incorporate it into your product development, good things happen — as in major retail deals.   

Nikki Parmar, Owner of Bodyform, knows this firsthand. When she goes into a buyer meeting, she is not only looking to secure distribution for her brand's line of feminine care products; she’s also seeking out valuable intel on how she can adapt her products to meet each buyer's specific needs.   

In this clip from her interview with Joseph Tarnowski, recorded on location at ECRM's Personal Care Session in Dallas, Nikki shares how Bodyform solicits detailed buyer feedback during its ECRM meetings and then acts on that feedback, whether it's related to packaging design, size, or to the products themselves. And when she meets with the buyer again and shows how this input was incorporated into Bodyform’s offerings, they are always blown away.  

Parmar also discusses how she leverages LinkedIn to share content related to Bodyform's mission of eliminating Period Poverty, as well as to help buyers get to know the brand and the people behind it, staying front-of-mind with buyers in between meetings.