Behind the Bottle: Tequila Tales by Celia Maestri
Behind the Bottle: Tequila Tales by Celia Maestri
Podcast Description
Behind every great tequila lies an unforgettable story.Behind the Bottle: Tequila Tales by Celia Maestri uncorks intimate conversations with the makers, visionaries, and storytellers shaping the world of agave. In each one-on-one episode, Celia Maestri—founder and CEO of Casa Maestri—sits down with passionate guests to explore their personal journeys, challenges, and triumphs in the tequila industry.This is more than a podcast—it’s a tribute to heritage, craftsmanship, and the magic behind every bottle. Join us as we celebrate the voices behind the spirit and raise a glass to the stories worth sharing.
Podcast Insights
Content Themes
The podcast explores themes such as tequila culture, family-owned businesses, and entrepreneurship within the agave industry. Notable episodes include discussions on the personal journeys of figures like Jose Coira regarding family legacy in tequila and the challenges faced by Celia Maestri in building her brand, Casa Maestri, showcasing the intersection of personal stories and industry innovation.

Behind every great tequila lies an unforgettable story.
Behind the Bottle: Tequila Tales by Celia Maestri uncorks intimate conversations with the makers, visionaries, and storytellers shaping the world of agave. In each one-on-one episode, Celia Maestri—founder and CEO of Casa Maestri—sits down with passionate guests to explore their personal journeys, challenges, and triumphs in the tequila industry.
This is more than a podcast—it’s a tribute to heritage, craftsmanship, and the magic behind every bottle. Join us as we celebrate the voices behind the spirit and raise a glass to the stories worth sharing.
What inspired the iconic dog-shaped bottle of El Perro Grande Tequila?
In this episode of Behind the Bottle, Celia Maestri sits down with Renard Johnson, Mayor of El Paso, and Dairen Sanchez, CEO of El Perro Grande Tequila, to uncover the inspiring story behind the brand. From the meaning behind their iconic bottle to the journey of building a premium tequila rooted in resilience, grit, and purpose, they share the vision, values, and entrepreneurial spirit that continue to shape El Perro Grande.
Whether you’re passionate about tequila, entrepreneurship, leadership, or founder stories, this is an episode you won’t want to miss.
Thank you for listening! Follow us at @CasaMaestri and experience the magic!

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