The Value Builder Podcast
The Value Builder Podcast
Podcast Description
The Value Builder Podcast delivers real-world strategies for creating lasting value in commercial real estate. Hosted by Saul Zenkevicius, each episode features operators, developers, and investors who specialize in value-add, adaptive reuse, and execution that performs. No fluff—just tested insights that move the needle.
Podcast Insights
Content Themes
The podcast delves into content themes including value-add real estate strategies, adaptive reuse techniques, and operational excellence, with episodes exploring topics like transforming distressed properties into high-yield assets, breaking the cycle of self-sabotage in business, and the role of mindset in real estate success.

The Value Builder Podcast delivers real-world strategies for creating lasting value in commercial real estate. Hosted by Saul Zenkevicius, each episode features operators, developers, and investors who specialize in value-add, adaptive reuse, and execution that performs. No fluff—just tested insights that move the needle.
In this episode of The Value Builder Podcast, Saul sits down with developer Braden Souder from Box Equity Management to break down the strategy behind a recent small-bay acquisition—from rental pricing and tenant management to Facebook ad tactics and fast leasing workflows. Braden shares how simple systems, quick response time, and local showings helped him lease up space at $14–$15/SF without relying on brokers or heavy capex.
🎯 You’ll hear:
- Why Facebook ads outperform brokers for leasing velocity
- How staggered lease renewals create smoother turnover
- When to pay locals for showings—and skip the middleman
- Real-world pricing benchmarks for small-bay flex in today’s market
- How tenant mix and lease structuring drive long-term value
If you’re hands-on with property management or looking to maximize value with minimal spend, this episode offers a clear, tactical look at what actually works in small-bay leasing.
Reach out to Braden on LinkedIn: https://www.linkedin.com/in/braden-souder-2305a722/
Subscribe and follow The Value Builder Podcast for more CRE and business operator insights every Wednesday.

Disclaimer
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