The Beef Brief
The Beef Brief
Podcast Description
In this limited podcast series produced by Agriland, technical beef journalist Breifne O’Brien travels around the country talking to beef farmers about the challenges they currently face and how they run their farm.
The Beef Brief goes behind the scenes to find out what works for beef farmers and what makes the difference.
Podcast Insights
Content Themes
The podcast focuses on the challenges and best practices within the beef farming sector, with episodes covering topics such as store to beef enterprises, pedigree cattle breeding, family-run butcher experiences, and sustainable farming practices, like Sam Hill's award-winning methods. Each episode highlights real-life stories and insights from farmers.

In this limited podcast series produced by Agriland, technical beef journalist Breifne O’Brien travels around the country talking to beef farmers about the challenges they currently face and how they run their farm.
The Beef Brief goes behind the scenes to find out what works for beef farmers and what makes the difference.
In this episode Breifne O’Brien sits down Co. Westmeath-based beef farmer and Ryanair CEO Michael O’Leary ahead of his annual Gigginstown House on-farm sale on Saturday, April 18.
This year’s sale marks 30 years since Gigginstown House Stud imported its first 25 pedigree Angus cattle from Canada.
The Ryanair CEO chats to Breifne about beef prices and why Irish farmers should not be worried about trade deals like Mercosur.
According to O’Leary Ireland “will do well out of free trade”.
“We should be welcoming the Mercosur trade deal, we should be welcoming the Australian trade deal – anything that encourages free trade is good for the Irish economy and what is good for the Irish economy will ultilmately translate into being good for Irish farmers as well,” the Ryanair CEO said.
He also revealed that he did not “think much” of the Irish Farmers’ Association (IFA) protest at the Bord Bia headquarters earlier this year.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.