The B2B Mob with Jake and Howard
The B2B Mob with Jake and Howard
Podcast Description
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows.
This is counter-cultural GTM.
We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale.
We talk everything from performance, to content to AI, to sales, to trend to hype.
And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry...
Oh... and roller coasters. Lots of em.
Podcast Insights
Content Themes
The podcast covers a diverse range of themes within B2B marketing and sales, including performance optimization, content strategy, the use of AI, and emerging trends, often blending in personal anecdotes about family life, fitness, and other relatable aspects of juggling work and home, as seen in episodes like The PMM Awakens and Get Hired Like a Samurai.
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain’t one of those head-nodding, snoring shows.
This is counter-cultural GTM.
We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale.
We talk everything from performance, to content to AI, to sales, to trend to hype.
And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry…
Oh… and roller coasters. Lots of em.
What does it take to build one of the largest outsourced SDR organizations in the world?
In Episode 24 of the B2B Mob Podcast, Howard Schulman and Jake Levant sit down with David Zeff, CEO of Whistle, to talk about scaling outbound, building SDR teams, and navigating the changing world of sales development in the age of AI.
David shares how a side hustle turned into a company with more than 100 SDRs, supporting hundreds of B2B companies worldwide. Along the way, we dive into the real debate between in-house vs outsourced SDRs, when outbound actually works, why ICP clarity matters, and what founders get wrong when building pipeline.
We also discuss:
- How David built Whistle from scratch
- Agency vs in-house SDR teams
- Why SDR should be treated as a marketing function
- AI's impact on outbound prospecting
- Hiring, training, and managing SDR talent at scale
- Leadership lessons from growing a 140-person company
- Why CEOs need to stop being the bottleneck
If you're responsible for pipeline generation, outbound sales, demand generation, or GTM strategy, this episode is packed with practical insights.
#B2BMob #SalesDevelopment #SDR #OutboundSales #DemandGeneration #B2BMarketing #PipelineGeneration #Whistle #RevenueGrowth #GTM
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