The B2B Mob with Jake and Howard
The B2B Mob with Jake and Howard
Podcast Description
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows.
This is counter-cultural GTM.
We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale.
We talk everything from performance, to content to AI, to sales, to trend to hype.
And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry...
Oh... and roller coasters. Lots of em.
Podcast Insights
Content Themes
The podcast covers a diverse range of themes within B2B marketing and sales, including performance optimization, content strategy, the use of AI, and emerging trends, often blending in personal anecdotes about family life, fitness, and other relatable aspects of juggling work and home, as seen in episodes like The PMM Awakens and Get Hired Like a Samurai.
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain’t one of those head-nodding, snoring shows.
This is counter-cultural GTM.
We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale.
We talk everything from performance, to content to AI, to sales, to trend to hype.
And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry…
Oh… and roller coasters. Lots of em.
Freightos CMO Eytan Buchman joins Jake and Howard on the B2B Mob to unpack the tightrope CMOs walk between being world-class marketers and true subject-matter experts. From air cargo and ocean freight to the signals that actually build authority, Eytan shares how domain depth sharpens narrative, accelerates trust, and—yes—moves pipeline. We also dig into practical AI (what’s hype vs. helpful), how to choose experiments that ladder to business outcomes, and a few of Eytan’s favorite professional and personal projects that keep his curiosity compounding.
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