B2B Marketing Pint
B2B Marketing Pint
Podcast Description
πππ© π’π§ππ¨ π π«ππ¬π‘ πππππ¬ π°π’ππ‘ ππ«ππ§πππ§ & ππ«π’ππ§π2π ππ’π³π¬π¦π΅πͺπ―π¨ ππͺπ―π΅ is the compact podcast for B2B technology marketers looking to sharpen their competitive edge.Hosted by marketing veterans ππ«π’ππ§ π'ππ«πππ² and ππ«ππ§πππ§ ππ’π¨π₯π¨βwith decades of experience across scale-ups and Fortune 50sβthe show delivers practical takeaways that cut through the smoke and mirrors.π Join Brian & Brendan and their lineup of accomplished B2B guests as they explore whatβs working, whatβs not, and why. Expect sharp conversations on topics like branding, content, and demand genβinfused with smart remarks and better insights.π§ Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight.π www.b2bmarketingpint.comπ LinkedInπ FacebookπΈ InstagramβΆοΈ YouTube
Podcast Insights
Content Themes
The podcast focuses on B2B marketing strategies, including branding, content creation, and demand generation. Episodes frequently explore current trends and tactics, such as effective lead nurturing techniques and the impact of social media on B2B engagement, allowing professionals to gain actionable insights.
πππ© π’π§ππ¨ π
π«ππ¬π‘ πππππ¬ π°π’ππ‘ ππ«ππ§πππ§ & ππ«π’ππ§
π2π ππ’π³π¬π¦π΅πͺπ―π¨ ππͺπ―π΅ is the compact podcast for B2B technology marketers looking to sharpen their competitive edge.
Hosted by marketing veterans ππ«π’ππ§ π’ππ«πππ² and ππ«ππ§πππ§ ππ’π¨π₯π¨βwith decades of experience across scale-ups and Fortune 50sβthe show delivers practical takeaways that cut through the smoke and mirrors.
π Join Brian & Brendan and their lineup of accomplished B2B guests as they explore whatβs working, whatβs not, and why. Expect sharp conversations on topics like branding, content, and demand genβinfused with smart remarks and better insights.
π§ Whether you’re prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight.
π www.b2bmarketingpint.com
π LinkedIn
π Facebook
πΈ Instagram
βΆοΈ YouTube
In this episode, Brendan and Brian sit down with Cassie Aite (Hoppier, PostBeam AI) to unpack the real driver behind content success: the 90/10 rule.
After years of trial, error, and wasted spend, Cassie shares why 90% of content performance comes from planningβnot executionβand how most B2B teams get this completely backwards. From early SEO missteps to building a blog that peaked at roughly 80,000 monthly visitors, he breaks down what actually works todayβand what doesnβt anymore.
The conversation goes deep on the shift from traffic to revenue-focused content, why AI and Google are changing the game, and how fewer, higher-quality pieces now outperform volume plays. Youβll also hear why LinkedIn, YouTube, and owned content are non-negotiableβand how to find your βcontent-market fitβ through disciplined testing.
If youβre still chasing impressions, this episode will reset your thinking. If you want content that drives pipeline, this is your playbook.
Key topics:
- The 90/10 rule of content planning vs execution
- Why traffic is down but lead quality is up
- Content strategy in an AI-first search world
- Finding your content-market fit through repetition
- The myth of needing a large audience to win
Disclaimer
This podcastβs information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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