Why Won’t They Do What I Tell Them To do?
Why Won’t They Do What I Tell Them To do?
Podcast Description
Why Won’t They Do What I Tell Them to Do? is a no-nonsense podcast hosted by John Yankanich, a seasoned business coach and Sales Xceleration advisor, designed for business owners, entrepreneurs, and leaders who are frustrated by teams that don’t seem to follow their lead. Each episode dives into the real challenges of leadership, unpacking why alignment breaks down and how to fix it with practical, actionable strategies. From mastering radical candor to empowering teams through trust and empathy, John and his guests—like Ken King of Serva Health—share raw, real-world insights on driving accountability, boosting performance, and building businesses that make a difference. Whether you’re scaling a startup, running a family business, or leading a corporate team, this show is your guide to turning vision into results. Tune in on your favorite platform to learn how to lead smarter, inspire action, and get your team on the same page.
Podcast Insights
Content Themes
The podcast focuses on key themes such as radical candor, team accountability, and empowering leadership. Episodes explore real-world challenges faced by leaders, featuring examples like Ken King's transition to a patient-first mission in healthcare and discussions on overcoming resistance and enhancing team dynamics through effective communication.

Why Won’t They Do What I Tell Them to Do? is a no-nonsense podcast hosted by John Yankanich, a seasoned business coach and Sales Xceleration advisor, designed for business owners, entrepreneurs, and leaders who are frustrated by teams that don’t seem to follow their lead. Each episode dives into the real challenges of leadership, unpacking why alignment breaks down and how to fix it with practical, actionable strategies. From mastering radical candor to empowering teams through trust and empathy, John and his guests—like Ken King of Serva Health—share raw, real-world insights on driving accountability, boosting performance, and building businesses that make a difference. Whether you’re scaling a startup, running a family business, or leading a corporate team, this show is your guide to turning vision into results. Tune in on your favorite platform to learn how to lead smarter, inspire action, and get your team on the same page.
In this episode of Why Won’t They Do What I Tell Them To Do?, we sit down with Jue Wong, renowned beauty industry CEO (OLAPLEX, Strivectin, Moroccanoil) to unpack the leadership habits that drive real performance inside high-growth consumer brands. From leading turnarounds to scaling global teams, Jue shares the mindset shifts leaders must make if they want employees to stop waiting for direction and start taking ownership.
Guest Introduction:
Jue Wong is a global beauty CEO known for transforming and scaling brands including OLAPLEX, StriVectin, and Moroccanoil. Her leadership style blends operational rigor with human-centered development, building teams that own outcomes instead of waiting for direction. She is recognized for driving exponential growth, elevating emerging talent, and cultivating high-performance environments where accountability and support coexist.
Key Takeaways:
- Leaders don’t get what they expect — they get what they inspect. Visibility drives accountability.
- People underperform when expectations are unclear. Frustration is often a communication problem, not a talent problem.
- High standards aren’t harsh — when paired with support, they lift people to their potential.
- Ownership grows when leaders step back and let others step up.
- Culture is built by consistency — not slogans, not intention, but behavior reinforced repeatedly.
- Feedback must be candid, specific, and timely to drive change.
Chapter Markers:
0:00 — Intro
0:18 — Welcoming Jue Wong
0:33 — How She Leads Global Brands
1:02 — Accountability vs. Kindness
1:50 — Why People Don’t Do What Leaders Ask
2:44 — Clear Expectations vs. Assumptions
3:30 — Visibility, Metrics & Follow-Through
4:15 — “Inspect What You Expect”
5:22 — Coaching People to Own the Result
6:09 — Building High-Performance Culture
6:48 — Social Systems Behind Strong Companies
7:31 — Standards Without Shame
8:12 — Jue’s Non-Negotiables in Leadership
9:00 — Final Leadership Thoughts
End — Close
Keywords:
Why Won’t They Do What I Tell Them To Do, WWTD podcast, Jue Wong, leadership development, accountability in teams, performance culture, communication clarity, expectations vs inspection, beauty CEO, global brand leadership, high-performance teams, ownership mindset, business execution, leadership podcast

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