Forget the tired playbook of relentless growth-at-all-costs; Leanne Taylor, Chief Revenue Officer at SYSPRO, dismantles the myth that bigger is always better in this essential episode of The Enterprise Edge. With the precision of someone who's built revenue engines across continents, Taylor reveals why ”growth for growth's sake is actually a recipe for disaster” and argues that the most dangerous thing leaders can do is chase trends without understanding their own operational DNA. Her framework is bracingly simple yet profound: get crystal clear on your ideal customer profile, resist the seduction of every shiny market opportunity, and build systems that scale intelligently rather than chaotically. When she describes companies as needing to ”eat their own dog food” – meaning leaders must intimately understand their products by using them – it's not consultant-speak but hard-won wisdom from someone who's seen the wreckage of unfocused expansion. This isn't another generic leadership conversation; it's a masterclass in strategic restraint from a revenue leader who knows that saying no to the wrong opportunities is how you say yes to sustainable success. Stream it now! And be sure to LIKE, SHARE and COMMENT!