YouTube’s Coachella livestream, Spotify’s response to AI music, and the story behind Rolling Loud’s new movie. This week on AvA LIVE, Warner Bailey dives into the business of music, festivals, and live events.On this episode of AvA LIVE:YouTube’s Head of Live Music Ali Rivera breaks down the Coachella partnership through 2030, how livestreaming changed the festival experience, and YouTube’s documentary partnership with BLACKPINK’s Lisa.Country artist Julia Cole and Neon Coast founder Martha Earls discuss the artist-manager relationship, building a fanbase through consistency, and turning social media momentum into a touring career.Spotify’s Global Head of Music Content and Partnerships Joe Hadley responds to our community’s questions about artist pay and AI-generated music, explains Fresh Finds Forward, and shares why Spotify is investing in video.Rolling Loud co-founder Matt Zingler and filmmaker Jeremy Garelick share the real father-son story behind Rolling Loud: The Movie, the chaos of filming at an actual festival, and how Owen Wilson ended up onstage with Travis Scott.Medium Rare co-founders Adam Richman and Joe Silberzweig break down building events with Shaq, Guy Fieri, and John Summit, turning The Roommates Show into a festival, and using sponsorships to reduce the financial risk of live events.Plus: Leading Ladies, this week’s VMAs memes, and updates on Battle of the Mailrooms and AvA LIVE: IRL at The Wiltern.