All On 32

All On 32
Podcast Description
Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. Dr. Roger shares the legacy he’s built around Patient Friendly Dentistry—one that earns patient trust and loyalty—while Dr. Parker follows in his footsteps, continuing the path of care that keeps patients coming back.
Podcast Insights
Content Themes
The podcast covers a range of topics related to dental practice management, focusing on areas such as leadership, patient care, and business growth. Specific episodes highlight themes like redefining success in dentistry, as seen in the discussion with Craig Heatherly about Patient Friendly Dentistry, and the importance of maintaining core values when building a business.

Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. Dr. Roger shares the legacy he’s built around Patient Friendly Dentistry—one that earns patient trust and loyalty—while Dr. Parker follows in his footsteps, continuing the path of care that keeps patients coming back.
How do you define success when the traditional path just doesn’t fit?
In this episode of All On 32, Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped Patient Friendly Dentistry. From early doubts to redefining how dental care is delivered, Dr. Pecina explains the intentional choices that made Afdent a trusted name in the Midwest.
Joined by special guest Craig Heatherly, host of The Path Less Traveled podcast, this episode blends decades of experience with the entrepreneurial fire of someone who also chose to bet on himself. Together, they explore what it means to stay committed to your values, even when the easier path is tempting.
If you're a practice owner—or thinking about becoming one—this is a must-listen conversation on leadership, legacy, and building a business that actually serves people.
Watch & Keep Up to Date:
Learn more about Patient Friendly Dentistry:Afdent.com
Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

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