In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Hema Dey, a fractional CMO/CTO at Iffel International Inc., for a powerful conversation about the seismic shift happening in SEO, content, and marketing due to AI.

Hema shares how AI isn’t just changing how we search, it’s changing how businesses must show up. From her roots in B2B manufacturing and tech to her current work in search-everywhere optimization, Hema walks us through how to future-proof your brand for agentic AI systems and LLM-driven discovery.

If you’re in B2B, services, or high-ticket sales and want to attract higher-value clients in the AI era, this episode is a must-listen.

Key Takeaways 

• Why SEO is no longer just about keywords it’s about conversations and intent

• How to optimize your site and content for AI discovery, not just Google search

• The role of schema, EEAT, and semantic structure in modern marketing

• What “search everywhere optimization” means and why it’s critical now

• Why agentic AI will reduce website traffic and what to do instead

• The 23-touch rule for high-ticket B2B sales in a short-attention world

• How to use LLMs like a board of directors for strategy, research, and testing

Noteworthy Quotes

• “We’ve gone from search engine optimization to search everywhere optimization.” – Hema Dey

• “Agentic AI is going to change everything about how people buy and it’s already happening.” – Jeff Torello

• “If your website isn’t structured for LLMs, it doesn’t matter how pretty it is.” – Hema Dey

• “Prompt engineering is now about logic, language, and clarity, not just keywords.” – Jeff Torello

• “Articulate your customer’s problem better than they can and you’ll win their trust.” – Hema Dey

Key Timestamps

00:00 – Introduction: Meet Hema Dey, MarTech strategist and fractional CMO

03:57 – B2B marketing, manufacturing, and the overlooked service sector

06:48 – Hema’s AI journey: from Google SEO to LLM-based strategies

08:31 – Using LLMs like a boardroom: GPTs, Perplexity, Grok, and more

11:11 – Prompt engineering: personas, logic, and multi-perspective testing

17:07 – The shift from keyword SEO to intent-based, semantic content

22:44 – How AI is changing buying behavior and the role of agentic search

29:58 – Why schema and EEAT are essential for AI visibility

35:26 – Building trust through structured, value-first content

41:33 – The “Ingrown Toenail” strategy: Focus on profitable visibility

42:54 – Closing thoughts: Unlearn, relearn, and future-proof your marketing

FOLLOW OUR GUEST HEMA DEY ON:

• LinkedIn: https://www.linkedin.com/in/hemadey/ 

• Iffel International Inc. Facebook: https://www.facebook.com/iffelinternationalinc 

• Iffel International Inc. Instagram: https://www.instagram.com/iffelinternational/?hl=en 

• Iffel International Inc. LinkedIn: https://www.linkedin.com/company/iffel-international-inc-/ 

• Iffel International Inc. Website: https://www.iffelinternational.com/ 

FOLLOW OUR HOST JEFF TORELLO ON:

• LinkedIn: https://www.linkedin.com/in/jtorello/

• Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

• LinkedIn: https://www.linkedin.com/company/sinjunai/

• Website: https://sinjun.ai/

• X (Twitter): https://x.com/sinjunai

• Instagram: https://www.instagram.com/sinjun.ai/

• Facebook: https://www.facebook.com/Sinjun-AI/

• YouTube: https://www.youtube.com/@SinjunAI

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

• Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

• YouTube: https://www.youtube.com/@AIforBizOwners 

• Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627