Global Missional AI
Global Missional AI
Podcast Description
Join host Joshua Seale weekly as they explore the intersection of mission work and AI. Featuring exclusive interviews with innovators using artificial intelligence to expand global impact, this podcast brings you insights from the frontlines of the Missional AI community. Discover how AI is transforming outreach with thought-provoking conversations and practical applications. Where faith and technology converge to create new possibilities for mission work in the digital age.
Podcast Insights
Content Themes
The podcast covers topics such as trust in AI, AI safety and alignment, Christian perspectives on technology, and the intersection of faith and artificial intelligence. Specific episodes include discussions on the ethical implications of AI with Richard Zhang, the impact of AI on ministry strategy with Gareth Russell, and the development of biblically-aligned AI models with Eric Celerier.
Join hosts Joshua Seale and James Poulter weekly as they explore the intersection of mission work and AI. Featuring exclusive interviews with innovators using artificial intelligence to expand global impact, this podcast brings you insights from the frontlines of the Missional AI community. Discover how AI is transforming outreach with thought-provoking conversations and practical applications. Where faith and technology converge to create new possibilities for mission work in the digital age.
Most of what an AI model says about your ministry doesn't come from your website. It comes from what other people have published about you — and that changes almost everything about comms strategy.
Recorded at Premier in Central London on the eve of Missional AI London, host James Poulter sits down with Gareth Russell, founder of Jersey Road, an integrated comms agency working exclusively with Christian organisations across the UK, Australia, and the US — including YouVersion, Gather, and Come and See.
Gareth explains why authority beats volume in the new generative-engine landscape, why that's unexpectedly good news for smaller ministries with modest budgets, and why he'd rather talk about reputation governance than reputation management. Christian organisations, he argues, shouldn't be protecting a brand — they should be building trust. Handled well, even a public crisis can leave an organisation stronger.
The conversation also covers AI impersonation and misused imagery, the generational divide that leaves leadership teams too slow to respond, what ABBA Voyage and Tim Keller's enduring reach suggest about teaching legacy, and why outsourcing your thought leadership to AI is the fastest way to sound exactly like everyone else.
(00:02:22) Who Jersey Road are, and why they dropped ”PR”
(00:03:58) GEO, AEO, AIEO: the new optimisation landscape
(00:06:13) Why earned media drives what the models say
(00:08:39) Volume, recency, or authority?
(00:10:45) Reputation management to reputation governance
(00:13:30) New categories of AI risk
(00:16:18) William Booth, brass bands, and meeting people where they are
(00:18:35) The generational block in leadership teams
(00:19:33) Legacy and posthumous teaching content
(00:22:49) Live translation and global reach
(00:27:44) Don't outsource your thought leadership
(00:30:16) Authenticity is overdone — credibility is the new currency
Newsletter and upcoming global gatherings: missional.ai
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