In this episode of 3C Money Matters, hosts Alyce Zollman, Dan Matthews, and Loren Snyder from The 3C Group are joined by Dr. Allison Barber, CEO of To The Hoop Strategies, chair of the Marvella Foundation and former President of the Indiana Fever, to discuss leadership, resilience and building a championship culture. Allison shares her journey from classroom teacher to White House communications strategist and her experience serving at the Pentagon during 9/11, reflecting on the power of mission-driven work and preparation. She also offers behind-the-scenes insight into the Fever’s rapid growth following the drafting of Caitlin Clark, explaining how culture, grit and readiness positioned the organization for a transformational moment. Drawing from her personal mantra, “Take it to the hoop,” Allison shares the three C’s that guide her leadership: commit, compete and contribute, and how those principles translate to business, investing and everyday life.