Aaron Zeigler has transformed his family's single dealership into a nationally recognized automotive powerhouse with 41 locations and 88 franchises across four states while fostering an exceptional workplace culture with remarkably low turnover.

• The Ferrari dealership in Lake Forest is one of the largest in the country, spanning 70,000 square feet with vehicles that can sell for over $3 million
• Zeigler's father started the company in the mid-70s after saving money from selling cars to purchase a small Ford dealership out of bankruptcy
• Building a world-class culture starts with their ”Keys to Success” program that teaches new employees expectations and empowers them to make customers happy without manager approval
• Promoting from within and strong development programs are key strategies that have enabled the company's growth
• Technology enhances the car-buying process but relationships still drive sales – very few customers purchase completely online without human interaction
• Mobile service has been enormously successful with 14 vans at 100% capacity, while the Ferrari dealership will pick up and deliver cars within a 500-mile radius
• Zeigler started their own technician school graduating 40 techs annually to address the industry-wide technician shortage
• The automotive market remains strong with luxury brands showing particular resilience, and Zeigler predicts the second half of 2024 will outperform the first half

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