Content Kingdom
Content Kingdom
Podcast Description
Welcome to Content Kingdom — conversations with the rulers & royalty of content marketing.
Hosted by David G. Ewing, this weekly podcast brings you into the strategy rooms of world-class CMOs, tech innovators, and creative leaders shaping the future of brand and content. From iconic campaigns and marketing tech deep dives to global strategy and ROI storytelling, we unpack how cross-functional teams turn ideas into impact.
Rule your content ecosystem — one episode at a time.
Podcast Insights
Content Themes
The podcast covers a wide range of topics within content marketing, including branding, community building, marketing technology, and authentic storytelling. Specific episode examples include discussions on humor in marketing with Mason Arnold, growth strategies with John Carter, lifestyle branding with Pavel Kolenda, and data-driven storytelling with Karim Abed. Focus areas also include how to create impactful content across various platforms and the importance of authenticity in brand messaging.
Welcome to Content Kingdom — conversations with the rulers & royalty of content marketing.
Hosted by David G. Ewing, this weekly podcast brings you into the strategy rooms of world-class CMOs, tech innovators, and creative leaders shaping the future of brand and content. From iconic campaigns and marketing tech deep dives to global strategy and ROI storytelling, we unpack how cross-functional teams turn ideas into impact.
Rule your content ecosystem — one episode at a time.
In this episode of Content Kingdom, host David G. Ewing sits down with Pam Didner, B2B Marketing Consultant and Keynote Speaker, to unpack one of the biggest challenges in B2B today: aligning sales and marketing through content. With a deep understanding of both worlds, Pam shares tactical strategies for tailoring content across the full sales funnel from cold outreach to closing deals and driving upsells.
She challenges marketers to rethink content delivery, not just by repurposing assets, but by customizing the context in which content is used. Whether it’s knowing when to introduce an ebook, how to personalize messaging without scaling chaos, or how to reframe case studies for maximum impact, Pam emphasizes empathy, adaptability, and specificity. The conversation also explores how AI can assist with content creation while cautioning against losing the human touch that makes marketing truly effective.
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