Content Kingdom
Content Kingdom
Podcast Description
Welcome to Content Kingdom — conversations with the rulers & royalty of content marketing.
Hosted by David G. Ewing, this weekly podcast brings you into the strategy rooms of world-class CMOs, tech innovators, and creative leaders shaping the future of brand and content. From iconic campaigns and marketing tech deep dives to global strategy and ROI storytelling, we unpack how cross-functional teams turn ideas into impact.
Rule your content ecosystem — one episode at a time.
Podcast Insights
Content Themes
The podcast covers a wide range of topics within content marketing, including branding, community building, marketing technology, and authentic storytelling. Specific episode examples include discussions on humor in marketing with Mason Arnold, growth strategies with John Carter, lifestyle branding with Pavel Kolenda, and data-driven storytelling with Karim Abed. Focus areas also include how to create impactful content across various platforms and the importance of authenticity in brand messaging.
Welcome to Content Kingdom — conversations with the rulers & royalty of content marketing.
Hosted by David G. Ewing, this weekly podcast brings you into the strategy rooms of world-class CMOs, tech innovators, and creative leaders shaping the future of brand and content. From iconic campaigns and marketing tech deep dives to global strategy and ROI storytelling, we unpack how cross-functional teams turn ideas into impact.
Rule your content ecosystem — one episode at a time.
Creativity isn’t just a buzzword, it’s a business advantage.
In this episode of Content Kingdom, host David G. Ewing speaks with Paul Coxhill, COO of LIONS. Recorded live at Content Marketing World 2025, Paul unpacks how LIONS has evolved into a powerful ecosystem that not only celebrates creative excellence but also quantifies its impact. Lions offers research, advisory, and learning platforms that help brands link creativity directly to business results.
Paul also shares his own journey from CMO to CEO to COO, offering advice for marketing leaders who want to step into broader business roles. The conversation challenges long-held assumptions about creativity being “fluffy” by showing how creative consistency, internal frameworks, and measurable KPIs can drive shareholder value and profitability. Whether you’re a creative, a CFO, or somewhere in between, this episode offers a compelling case for taking creativity seriously at the leadership level.
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