In this episode of the UniqueFemme Podcast, Cynthia sits down with Charissa Floriancic, founder and CEO of Crushed Aftercare, to explore the identity shifts required to grow alongside your business.

Charissa shares her journey from kindergarten teacher to building a multi–seven-figure product company, and the internal work that came with stepping into leadership, visibility, and scale. Together, they discuss fear, judgment, and the moments when your old identity can no longer hold your future vision.

This conversation weaves strategy with energetics, highlighting the importance of clarity, simplicity, mentorship, and trusting the evolution of both self and business. It’s a grounded reminder that growth isn’t just about doing more, but about becoming the woman who can hold what she’s building.

Chapters
00:00
Introduction to Crushed Aftercare and Carissa's Journey
02:55
The Evolution of Crushed Aftercare
05:46
Overcoming Identity Challenges in Business
09:03
The Importance of Vision and Identity in Business
11:47
Mentorship and Personal Growth
15:04
Scaling Product Companies and Shifting Mindsets
17:56
Breaking Through Plateaus in Business
21:11
The Power of Community and Networking
23:56
Conclusion and Future Aspirations
24:26
Building Confidence Through Connections
27:16
Leveraging Credibility for Growth
28:44
Establishing Standards and Boundaries
30:39
Imperfect Action and Clarity
33:33
Evolving Business Identity
35:55
Innovative Thinking and Daily Practices
39:19
Navigating Fear and Financial Risks
42:36
Trusting the Process and Divine Orchestration
45:49
Outer and Inner Transformation
48:38

Connect with Cynthia: @Coach.cynthia.A @HerMovement @UNIQUEFemme 

Connect with Charissa: @CharissaFloriancic @crushedaftercare