We’re diving into why being a great coach is about more than just having a ridiculously deep technical toolbox (yes, that also helps). It’s about being a world-class LISTENER.

Justin shares a story about a client who, while drowning in 16-hour workdays, sent a text asking for what might seem like some very surface-level requests — and what they were REALLY needing. While a younger, more ”science-bro” version of ourselves might have jumped in to lecture her on why ”toning” isn't a thing or why you can't build muscle in a week, we’ve learned that what she was actually asking for wasn't a magic pill—it was confidence.

We break down why it’s our job to look past the jargon and uncover the ”why” behind a client's request. Whether it’s gamifying movement to keep a busy mom from resenting her home gym or knowing when to speak ”doctor-jargon” to a medical provider so your client doesn't have to, effective communication is our most powerful tool. Tune in for a conversation on why ”saying yes to the dress” is sometimes the most professional thing a trainer can do.