Under The Hood: Automotive Storytelling
Under The Hood: Automotive Storytelling
Podcast Description
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product managers, and marketers transforming mobility through better communication.
Podcast Insights
Content Themes
This podcast explores themes such as automotive innovation, market dynamics, and the cultural differences in technology adoption. Episodes cover specific topics, including the transition to software-defined vehicles, the impact of cultural factors on automotive development, and how storytelling shapes product strategy, with notable examples like Giovanni Azzara's insights on rain safety in autonomous driving and Derek Kerton's exploration of startup partnerships.
Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
🔧 THE TESTING REVOLUTION DECODED
In this new episode of ”Under the Hood: Automotive Storytelling” by The Storytelling Tribe, we connect with Robert Fey, known across the industry as ”Mr. Broken Testing” and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven legacy approaches to software-first methodologies that enable true digital transformation.
🎯 KEY INSIGHTS
Legacy vs. Innovation: The Testing Time Trap
Robert reveals how automotive's traditional waterfall, hardware-driven testing creates 20-week feedback loops that kill innovation velocity and why fast feedback within 24 hours is essential for software-defined vehicles.
The ATEF Method: From Chaos to Clarity
Discover the systematic framework that transforms tool evaluations from ”comparing logos” to evidence-based efficiency scoring, enabling teams to measure testing maturity and identify improvement opportunities.
The SDV Shift: Product Over Project
Learn why the industry must abandon project-based thinking for product-centric approaches, where software reuse across vehicle generations demands fundamentally different testing strategies and organizational structures.
💡 PRACTICAL TAKEAWAYS
- Start Small, Test Smart: Begin unit testing at the smallest software components to exponentially reduce complexity and testing overhead
- Demand Fast Feedback: Establish 24-hour feedback loops between code changes and test results to maintain development velocity
- Score Your Efficiency: Use standardized frameworks like ATEF to benchmark testing capabilities and identify specific improvement areas
- Bridge the Gap: Position testers closer to development teams to eliminate communication delays and accelerate problem resolution
🌟 ABOUT YOUR GUIDE
Robert Fey brings over 15 years of automotive experience from hands-on development to leading 40+ verification engineers. After driving IT transformations at major OEMs, he joined Synopsys where he leads business development and product management for TPT testing tools. His passion for fixing ”broken testing” led to creating ATEF, launched in 2025 to revolutionize how the industry approaches testing efficiency.
Ready to discover the stories behind the steering wheel?
#UnderTheHood #AutomotiveStorytelling #TestingRevolution #ATEF #SoftwareDefinedVehicle
”Under the Hood: Automotive Storytelling” – Where technology meets narrative, and mobility's future is told through visionary voices.
”Under the Hood: Automotive Storytelling” uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.
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