🌧️ THE SAFETY REVOLUTION DECODED

In this captivating episode of ”Under the Hood: Automotive Storytelling” – the only podcast examining mobility through storytelling – we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media industry veteran, to explore how Italian innovation is solving autonomous driving's most dangerous blind spot: wet weather conditions.

🎯 KEY INSIGHTS

The Innovation Speed Divide

Giovanni reveals how Chinese automakers move at lightning speed compared to European counterparts who demand perfection before implementation, and why this cultural difference is reshaping the global automotive landscape.

The Software-First Transformation Strategy

Discover how Easyrain pivoted from selling complex hardware to positioning their DAI software as the essential ”brain” that makes autonomous vehicles safe in adverse conditions.

The Robotaxi Reality Check Revolution

Learn why current autonomous driving systems fail in rain and snow, limiting robotaxis to sunny geofenced areas, and how this creates a massive market opportunity for safety-first solutions.

💡 PRACTICAL TAKEAWAYS

• Leverage Cultural Speed: Adapt your innovation timeline to match regional market expectations – Chinese fast-tracking vs. European validation requirements
• Lead with Software Value: Position software solutions as the core intelligence rather than supporting tools to simplify stakeholder buy-in
• Target Regulatory Bodies: Engage with NCAP and insurance companies early to influence safety standards and create market pull
• Use Visual Proof Points: Deploy video demonstrations and live test drives to overcome technical skepticism across different cultures

🌟 ABOUT YOUR GUIDE

Giovanni Azzara brings over two decades of experience bridging technology and business development across automotive, interactive TV, and media industries. His unique background in software engineering and storytelling helped transform Easyrain's go-to-market strategy, leading to partnerships with Hyundai and NVIDIA certification. Currently spearheading the company's mission to make autonomous driving safe in all weather conditions.

Ready to discover the stories behind the steering wheel?
#UnderTheHood #AutomotiveStorytelling #AutonomousDriving #SafetyTech #AutomotiveInnovation

”Under the Hood: Automotive Storytelling” – Where technology meets narrative, and mobility's future is told through visionary voices.

”Under the Hood: Automotive Storytelling” uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.