What if we’ve been planning vacations backwards?

Most people start by choosing a destination. Then they book a hotel. Then they search for things to do nearby.

For my next expedition, I’m doing exactly the opposite.

In this first episode of a special Thailand Adventure Secrets series, I’m taking you behind the scenes as I design the new Deeper Into Thailand Expedition from a completely blank sheet of paper.

And I’m starting with just one question:

Is the experience you will have today on the expedition – mind-blowing?

If I’m asking someone to fly halfway around the world and give me two weeks of their life, every day needs to contain at least one moment where they stop, look around and think:

“Hey Bill, I cannot believe I’m doing this.”

So, before I choose a single destination, hotel or route, I’m brainstorming the experiences.

I gave myself about 120 seconds and came up with 27 possibilities.

From swimming with whalesharks and elephants to hiking about the clouds.

Eventually, only 14 experiences will survive.

In this episode, I explain the five-step process I’m going to use to build the entire expedition:

1. Choose 14 mind-blowing experiences.
2. Find the destinations where we can have the best and most authentic versions of those experiences.
3. Choose unique transportation that can become part of the adventure itself.
4. Find memorable and unusual accommodations that actually add to the story.
5. Design 13 special team dinner experiences that help turn a group of travelers into an expedition team.

I also take a deeper look at three experiences already near the top of my list: searching for and swimming with a whale shark, spending meaningful time talking with a Buddhist monk, and staying with a Thai family.

The goal isn’t to see more of Thailand… It’s to experience Thailand more deeply.

No filler days. No itinerary built around tourist zones simply because they’re famous. We’re designing the dream first and figuring out the logistics second.

Now I want your help, please.

If you could come to Thailand and have one absolutely unforgettable, bucket-list experience, what would it be?

Maybe you’ve already done something here that changed the way you think about Thailand.

Maybe there’s something you’ve always dreamed about doing.

Maybe you know about an incredible experience in some little corner of Thailand that almost nobody talks about.

Email me… please :)

Tell me the experience and why you think it should be on the Deeper Into Thailand Expedition.

Your idea might become one of the final 14.

My email: [email protected]

We’re building this expedition together, one mind-blowing experience at a time.

Travel Far, Connect Deeply and Live Fully.