Branded Impact Podcast
Branded Impact Podcast
Podcast Description
Your brand deserves more than just looking good — it deserves to mean something.
The Branded Impact Podcast is for entrepreneurs, creatives, and coaches ready to align their brand with purpose and step into their Rebrand Era.
Hosted by Jo Espejo, we go beyond logos and dive into mindset, visibility, and identity.
If you're ready to be seen and build a brand that reflects your magic — hit follow and let’s make your Branded Impact.
Podcast Insights
Content Themes
The podcast covers a variety of topics aimed at driving meaningful brand alignment. Key themes include authentic branding, mindset shifts, and overcoming perfectionism, with specific episodes like Progress Over Perfection that feature guests such as Allie Tallman sharing insights on body positivity and building a personal brand. Other episodes delve into product innovation and women in sports, as seen in the discussion with Deb North about YES! Athletics.
The Branded Impact Podcast is for ambitious women entrepreneurs, coaches, speakers, and creatives who’ve built success and are ready to expand what’s possible with a brand that reflects their identity, amplifies their voice, and fuels their next level.
Hosted by brand and business strategist Jocelyn “Jo” Espejo, each episode dives into visibility, positioning, mindset, content, storytelling, thought leadership, and the evolution of your Rebrand Era.
This show gives you the clarity and strategy to show up as the brand aligned with your next level and maximize your branded impact.
Branding Is Connection: Build Trust with Your Voice & Visuals with Katie Test Davis
Host: Jo Espejo, Founder of Branding by Jo
Guest: Katie Test Davis, Founder & CEO of Forthright Advising
You can have the best offer in the world, but if your brand doesn’t resonate, people won’t engage. In this episode, Jo sits down with communication strategist Katie Test Davis to unpack why branding is connected, how ethical storytelling builds trust, and why your email list (not the algorithm) is one of your most powerful assets.
Summary
Katie shares how Forthright uses brand voice, brand photography, and data-driven marketing to build trust with child- and family-focused nonprofits. Jo and Katie talk about email marketing, consistent visibility, imposter syndrome, ethical storytelling, and how to stay relevant as SEO evolves into AI search.
Key Topics Covered
Branding as connection (not just visuals or a logo)
Visual storytelling and why “the face behind the brand” matters
Email marketing as the most reliable channel you can own
Consistency + repetition to build trust (without burning out)
Ethical storytelling, consent, and confidentiality
Data-driven marketing: open rates, impressions, and simple testing
What You’ll Learn
How to build trust fast when your visuals and voice match your values
Why email lists protect your audience from algorithm changes
What to track monthly to make smarter marketing decisions
How to tell stories that establish credibility without oversharing
What “next level” visibility looks like with AI search and modern SEO
Chapters
00:00 The Power of Authentic Branding
02:59 Visual Storytelling in Branding
05:01 The Importance of Email Marketing
07:05 Owning Your Audience: The Value of Email Lists
08:01 Building Trust Through Consistency
10:11 Establishing Credibility and Expertise
12:31 Sharing Personal Stories to Connect
14:23 Overcoming Imposter Syndrome in Branding
18:21 Taking Ownership and Leadership
20:10 Ethics in Storytelling
21:07 Establishing Personal Brand and Confidentiality
22:29 Data-Driven Marketing Strategies
26:47 Navigating AI and SEO for Future Success
28:32 Authenticity and Branding in Business
30:31 Building Client Relationships Through Value
37:05 Outro
Guest Links
🌐 Website: https://www.forthrightadvising.com
📩 Email List: https://www.forthrightadvising.com/subscribe
💼 LinkedIn: https://www.linkedin.com/in/katietest
✨ Explore Branding by Jo at → www.brandingbyjo.com
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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