In this inspiring conversation, host Yukta Kandhari sits down with Mizhgon Bhakti to unpack the real process of building a brand from cultivating a powerful personal identity to navigating the fast-changing world of social media.

They explore how personal branding and product development can grow hand-in-hand, and why audience building is the secret weapon for both service-based and product-based businesses. Mizhgon Bhakti dives into how TikTok and Instagram algorithms differ, the role of influencers in shaping your brand story, and why doubling down on content that truly resonates can change your growth trajectory.

Beyond strategy, this episode is a deep dive into authenticity, cultural identity, and community. Mizhgon Bhakti and Yukta discuss how embracing your unique background can make your brand unforgettable, how umbrella personal branding allows you to showcase multiple passions under one identity, and how your quirks are not flaws they are what make people remember you.

From practical tips on social media momentum to personal reflections on balancing ambition with peace of mind, this conversation is packed with actionable insights and heartfelt reminders that your voice is your biggest asset.

✨ What you’ll learn in this episode:

• How to grow your personal brand while developing your product or service

• Why building an audience doesn’t always require a budget

• The differences between TikTok and Instagram algorithms and how to win on both

• Why consistency can lead to viral moments

• The role of community in personal growth and resilience

• How cultural identity and authenticity can deepen brand connection

• The concept of umbrella personal branding and how to manage multiple interests

• Mindset shifts that can heal, empower, and fuel your journey

If you have ever felt stuck in overthinking your brand or unsure where to start, this conversation will give you the push (and the permission) to just start and grow into your fullest potential along the way.