Call Your Publicist

Call Your Publicist
Podcast Description
Welcome to Call Your Publicist! The podcast designed for start-up owners, entrepreneurs, and small business decision-makers. Join us as we dive into the backstories of successful businesses, CEOs, and thought leaders to uncover valuable insights and guide you in mastering the art of storytelling.
Podcast Insights
Content Themes
The podcast centers around themes such as storytelling, brand building, and media training. Specific episodes explore topics like vulnerability in leadership with guests like Jessica Serrano, the blending of tradition and entrepreneurship with Rosella Rago, and authenticity in business with Sarah Fraggis. Notable focus areas include the emotional complexities of caregiving in content creation and the challenges of navigating authenticity and risk in entrepreneurship.

Welcome to Call Your Publicist! The podcast designed for start-up owners, entrepreneurs, and small business decision-makers. Join us as we dive into the backstories of successful businesses, CEOs, and thought leaders to uncover valuable insights and guide you in mastering the art of storytelling.
From finance to the beverage aisle, Jennifer Ross turned a personal need into a national zero-sugar brand. As the co-founder of Swoon, she shares how she went from Harvard Business School to seeing her drinks on the shelves of Whole Foods, Target, and Kroger.
In this episode, we dive into the realities of entrepreneurship — building a company from scratch, staying authentic to your mission, and navigating the highs and lows of leadership. Jennifer opens up about her journey as a female founder, her lessons from early pivots, and the collaborations that helped Swoon stand out in a crowded industry.
If you’ve ever dreamed about turning an idea into something bigger, this one’s for you.
Watch and listen to learn:
How Jennifer turned a childhood craving into a modern beverage brand
The importance of authenticity in partnerships and branding
Why perfection can hold you back from starting
What it’s really like to scale a consumer product in today’s market

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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