Call Your Publicist

Call Your Publicist
Podcast Description
Welcome to Call Your Publicist! The podcast designed for start-up owners, entrepreneurs, and small business decision-makers. Join us as we dive into the backstories of successful businesses, CEOs, and thought leaders to uncover valuable insights and guide you in mastering the art of storytelling.
Podcast Insights
Content Themes
The podcast centers around themes such as storytelling, brand building, and media training. Specific episodes explore topics like vulnerability in leadership with guests like Jessica Serrano, the blending of tradition and entrepreneurship with Rosella Rago, and authenticity in business with Sarah Fraggis. Notable focus areas include the emotional complexities of caregiving in content creation and the challenges of navigating authenticity and risk in entrepreneurship.

Welcome to Call Your Publicist! The podcast designed for start-up owners, entrepreneurs, and small business decision-makers. Join us as we dive into the backstories of successful businesses, CEOs, and thought leaders to uncover valuable insights and guide you in mastering the art of storytelling.
Jessica Serrano, CMO of DIG, on Brand Storytelling, Motherhood, and Owning Your Voice
In this episode of Call Your Publicist, co-hosts Jenna Guarneri and Alexandra Anastasio sit down with Jessica Serrano, Chief Marketing Officer at DIG, to talk about what it really takes to build a brand that connects.
From launching Taco Bell’s value menu to reshaping DIG’s brand voice, Jessica shares the power of listening, vulnerability, and showing up even when it’s uncomfortable. She opens up about motherhood, mentorship, and why she’s done playing small when it comes to sharing her story. If you’ve ever questioned your voice, this episode is for you.
Topics covered:
What makes brand messaging actually stick
Why DIG shares all their recipes — yes, really
Motherhood and losing yourself (then finding your voice again)
The importance of women talking openly about money + mentorship
How to stay in alignment and know when to pivot
This one’s for the brand builders, storytellers, and working moms who need a reminder that slow growth still counts.

Disclaimer
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