In this follow-up conversation, Work in Progress host Nicole Engelmann is once again joined by Georgia Freshwater-Blizzard, marketing strategist for makers and creatives. Together, they explore the real-world marketing challenges of running a product-based business — from clarifying your values and crafting your story, to using social media with intention and making the most of makers markets.

Georgia shares her experience living as a digital nomad, how to avoid the perfection trap on social media, and why building community is more powerful than chasing vanity metrics. If you’re a product-based business owner trying to market without burning out, this episode will feel like a gentle reset.

Host & guest info:

Nicole Engelmann

Nicole is a London-based personal branding photographer and videographer, working with small business owners and creatives across the UK and beyond. 

She’s here for the camera-shy, the visibility-dodgers, and the “I’m not photogenic” crowd – turning nerves into magic with scroll-stopping visuals that feel so you. Whether it’s in the streets of London or on a retreat in Ibiza, she’s got your best angles (and your brand) covered.

Nicole's website: ⁠www.londonbrandingphotos.com⁠ 

Follow Nicole on Instagram: ⁠www.instagram.com/londonbrandingphotos⁠ 

Connect on LinkedIn: ⁠www.linkedin.com/in/nicole-engelmann⁠ 

Sign up to her newsletter: ⁠www.londonbrandingphotos.com/newsletter⁠ 

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Georgia Freshwater-Blizzard

Georgia Freshwater-Blizzard is a marketing strategist and founder of Making A Fuss, a studio helping creative businesses grow with clarity and care. With 15 years of experience in design, marketing, and community building, their work focuses on accessibility, neurodivergence, and sustainable visibility.

Georgia's website – ⁠www.makingafuss.co.uk⁠

Follow Geogia on Instagram – ⁠www.instagram.com/makinga.fuss⁠

Connect with Georgia on LinkedIn – ⁠www.linkedin.com/in/georgia-marianne⁠

Georgia's LinkTree – ⁠https://linktr.ee/makingafuss⁠

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Timestamps

00:00 – Marketing Strategies for Makers06:16 – Navigating the Noise in Marketing14:58 – The Power of Community and Connection23:49 – Embracing Digital Nomadism in Business & Georgia's Work in Progress

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Keywords

creative business, handmade business marketing, makers in business, marketing for creatives, storytelling in branding, self-employed creatives, women in business, female podcast, business podcast, marketing for makers, product-based business, small business storytelling, creative entrepreneurship, values-led marketing, social media for creatives, handmade business growth, makers market tips, digital nomad entrepreneur, community for creatives, strategy for small business, authentic marketing, selling with confidence, creative brand messaging, digital nomad