Money isn’t just something you earn, save, and try not to spend. It’s a finite resource that represents your time, energy, effort, and priorities—and learning to use it intentionally can completely change the way you run your business.

In this Business of Coaching Workshop, Andrew Jackson sits down with Jesse Mecham, founder of YNAB (You Need a Budget) and author of Never Worry About Money Again, to rethink what it actually means to be “good with money.”

Jesse explains why saving and spending aren’t opposites, why every financial decision involves a tradeoff, and why the most important question you can ask about your money is simple: What is this money for?

They also dig into how the same principles apply directly to coaches and small business owners. Jesse shares how applying YNAB’s philosophy to his own growing company helped him realize that a large bank balance wasn’t necessarily security—it was money without a clearly defined purpose. Once he assigned jobs to that money, decisions around hiring, advertising, salary, and growth became much clearer.

Andrew and Jesse also discuss variable income, preparing for future expenses, spending without guilt, creating more agency around financial decisions, and why your business finances should ultimately reflect your strategy.

If you’re a coach who earns money but still feels uncertain about when to spend, save, hire, invest, or pay yourself, this conversation offers a different framework for making those decisions.

In this episode:

• Why “save more, spend less” can be an incomplete way to think about money

• Why all saving is ultimately spending later

• How intentional spending creates more agency

• The five purposes Jesse uses to think about money

• Why every spending decision involves a tradeoff

• How to handle variable income with less stress

• Why a big bank balance doesn’t necessarily tell you what you can afford

• How Jesse used YNAB principles inside YNAB itself

• Using your business finances to reveal your actual business strategy

• Making clearer decisions about hiring, growth, advertising, and paying yourself

• Why becoming good with money is a skill you keep developing over time

Jesse Mecham is the founder of YNAB (You Need a Budget), a company built around helping people give every dollar a purpose and make more intentional decisions with their money. He is also the author of Never Worry About Money Again.

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ Connect with our Guest Website: https://www.ynab.com/

PS – Want to increase your dollar-per-hour earnings? Learn how to, for free, RIGHT HERE.