In The Trenches
In The Trenches
Podcast Description
Running a business isn’t easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed—it’s all part of the journey. In the Trenches is a business podcast created for Perth business owners who know what it’s like to be in the thick of it.
Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We’re not here for vague theories or feel-good advice. We focus on tangible insights—practical strategies, financial realities, and the lessons that actually make a difference in running a business.
Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It’s about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you’re scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter—helping you make smarter decisions and move forward with confidence.
If you’re building something great, if you’re making tough calls every day, if you’re in the trenches—this is the podcast for you.
Podcast Insights
Content Themes
The podcast delves into real stories from business leaders, examining topics such as marketing strategies, financial crises, and leadership influence. Examples include episodes on navigating insolvency, effective marketing tactics, and the realities of building a self-sustaining business, each episode focusing heavily on practical insights and actionable advice.
Running a business isn’t easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed—it’s all part of the journey. In the Trenches is a business podcast created for Perth business owners who know what it’s like to be in the thick of it.
Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We’re not here for vague theories or feel-good advice. We focus on tangible insights—practical strategies, financial realities, and the lessons that actually make a difference in running a business.
Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It’s about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you’re scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter—helping you make smarter decisions and move forward with confidence.
If you’re building something great, if you’re making tough calls every day, if you’re in the trenches—this is the podcast for you.
Good marketing goes well beyond marketing
Marketing today is more complex than ever — but that doesn’t mean it has to be confusing.
In this episode of In the Trenches, host Hanif Ibrahim is joined by Russell Smith, Founder and Head of Client Strategy at Spark Growth, to unpack what actually drives results in modern marketing — and what business owners still get wrong.
Russell breaks down the role of marketing as a business growth engine — clarifying the difference between strategy and tactics, cutting through common misconceptions, and revealing why many businesses confuse activity with impact.
It’s an honest, practical conversation about making marketing work — with insights you can apply straight away. Watch the Video on 🎥Youtube: https://youtu.be/ZGq6nRPwB3I
Connect with Russell: Website: https://sparkgrowthmarketing.com.au/ LinkedIn: https://www.linkedin.com/in/russellanthonysmith Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/ Powered by The Finance Agency: https://financeagency.com.au/ Recorded at Podwave Studios: https://podwavestudios.au/
Disclaimer
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