In The Trenches

In The Trenches
Podcast Description
Running a business isn’t easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed—it’s all part of the journey. In the Trenches is a business podcast created for Perth business owners who know what it’s like to be in the thick of it.
Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We’re not here for vague theories or feel-good advice. We focus on tangible insights—practical strategies, financial realities, and the lessons that actually make a difference in running a business.
Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It’s about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you’re scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter—helping you make smarter decisions and move forward with confidence.
If you’re building something great, if you’re making tough calls every day, if you’re in the trenches—this is the podcast for you.
Podcast Insights
Content Themes
The podcast delves into real stories from business leaders, examining topics such as marketing strategies, financial crises, and leadership influence. Examples include episodes on navigating insolvency, effective marketing tactics, and the realities of building a self-sustaining business, each episode focusing heavily on practical insights and actionable advice.

Running a business isn’t easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed—it’s all part of the journey. In the Trenches is a business podcast created for Perth business owners who know what it’s like to be in the thick of it.
Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opportunities in unexpected places, and made the decisions that shaped their success. We’re not here for vague theories or feel-good advice. We focus on tangible insights—practical strategies, financial realities, and the lessons that actually make a difference in running a business.
Brought to you by The Finance Agency, In the Trenches is about more than just storytelling. It’s about equipping business owners with the knowledge, inspiration, and commercial insights they need to navigate their own path. Whether you’re scaling up, managing cash flow, or tackling industry shifts, we bring you the voices and experiences that matter—helping you make smarter decisions and move forward with confidence.
If you’re building something great, if you’re making tough calls every day, if you’re in the trenches—this is the podcast for you.
This week on In the Trenches, Hanif Ibrahim sits down with Raymond Kwok — chef, restaurateur, and founder of Perth’s MODU Bar & Kitchen.
Raymond shares his journey from a passion for cooking to creating one of Perth CBD’s most talked-about dining spots — a moody, 1920s Shanghai-inspired restaurant known for its world-class cocktails, top-tier food, and unforgettable atmosphere.
They dive into:
- The inspiration behind MODU’s design, menu, and unique customer experience
- The fundamentals of running a successful hospitality business
- Why great service can be as important as great food Lessons in creating a destination venue that keeps people coming back
Whether you’re in hospitality or just love discovering what makes a restaurant truly special, this bonus episode serves up plenty of insights and flavour.
🔗Connect with Raymond:
Website: https://modubarkitchen.com/
Insta: https: https://www.instagram.com/modubarkitchen/
🔗Connect with Hanif Ibrahim:
LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/
If you’re building something great—hit follow, share the episode, and leave us a review.
Powered by The Finance Agency: https://financeagency.com.au/
Recorded at Podwave Studios: https://podwavestudios.au/

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