In this live workshop session from the AI for Business event, the speaker who personally built Revven walks the room through how he did it: using an AI app-building platform called Lovable to create real, working software just by describing what he wanted in plain English. He calls the concept becoming an “app-preneur,” building and selling custom apps and websites as a business, without needing to code, design, or hire a developer.

He makes the case that this is the same kind of shift as the SEO wave of the mid-2000s or the social media wave of the early 2010s: a new, low-barrier skill that rewards whoever moves early. His core advice is to look inward first, build something that solves a real problem inside your own business, because if you have that problem, other people in your industry almost certainly do too. From there, he breaks down the profit models available, from selling templates and building custom apps for clients to ongoing hosting and maintenance fees, before getting into his practical playbook: planning before prompting, building in phases instead of one giant request, and using a dedicated knowledge file so the AI never loses context on the project.

Timeline Summary

[0:01] Introducing the topic: becoming an app-preneur and building apps and websites with AI

[1:06] A show of hands: who in the room has already started building with AI

[1:47] The speaker’s own credentials as a top 1% builder on Lovable

[2:05] The session agenda: what an app-preneur is, an intro to Lovable, and a live demo

[3:29] What an app-preneur is, and how the speaker became one almost by accident

[3:50] The internal company need that led to building the app that became Revven

[4:41] Coining the term “minimum lovable product” instead of MVP

[5:08] Selling templates for the first time, and how fast they sold out

[5:49] Why looking inward at your own business’s problems beats chasing something shiny and new

[7:19] A real internal example: building a tool to pull scattered business numbers into one place

[7:55] Comparing this moment to the SEO wave of 2005 and the social media wave of 2010

[9:22] What Lovable actually is: real, ownable code, unlike some competing platforms

[10:13] How Lovable has evolved: built-in database, built-in AI, no more copying API keys

[11:21] The range of things you can build: landing pages, dashboards, CRMs, chatbots, and more

[12:58] Why planning takes up roughly 60% of the time on any given build

[13:40] Starting with one problem, one audience, and one app to keep things simple

[14:05] Building for a buyer, not just yourself, even when solving your own problem first

[14:45] Agent mode versus planning mode, and why knowing the difference matters

[15:23] Building in phases instead of one giant prompt, and why long prompts confuse the AI

[16:16] Why your knowledge file is the secret weapon behind every consistent build

[16:51] The profit models: template sales, done-for-you deployments, hosting, and maintenance fees

[18:16] SaaS subscriptions and lead generation tools as additional profit angles

[19:32] The playbook gift, prompt build sequences, and auditing before you sell

5 Key Takeaways

1. Solve Your Own Problem First — The best app idea is usually already inside your own business. If something is a headache for you, there’s a strong chance everyone else in your industry has the exact same headache, which means a ready market before you’ve sold a single copy.
2. Plan Before You Prompt — Roughly 60% of a build’s time should go into planning, not typing prompts. A weak plan costs more time and money down the line than the extra planning ever would have.
3. Build in Phases, Not One Giant Prompt — Long, everything-at-once prompts confuse the AI and produce worse results. Breaking a build into smaller, sequential steps, sometimes dozens of them, produces a cleaner, more reliable app.
4. A Knowledge File Is Your Secret Weapon — Keeping a dedicated file of everything the AI needs to know about a project means every single prompt pulls from consistent context, instead of the AI forgetting details between requests.
5. There’s More Than One Way to Profit — Beyond simply selling an app once, the real money is in template sales, custom done-for-you builds, and ongoing hosting and maintenance fees that turn a single project into recurring monthly revenue.

Links & Resources

• Lovable — https://lovable.dev
• ChatGPT — https://chatgpt.com
• Google Gemini — https://gemini.google.com
• Claude — https://claude.ai
• AI for Business Pro / Revven — https://go.aiforbusiness.com/ai4b-pro?_go=d1xyg5

Enjoyed This Episode?

If this session got you thinking about a problem in your own business that a custom tool could fix, don’t overthink it, just start with one problem, one audience, and one simple app. Share this episode with someone who’s been putting off learning this stuff because it sounds too technical, and if it helped, hit subscribe and pass it along to a friend or colleague.