In this episode of Small Business Voices Wales, host Kim sits down with Ben, co-owner of Ddraig Studio, a fast-growing creative agency helping businesses turn ideas into bold, impactful brands across Wales and beyond.

What started as a casual conversation between family on a cruise quickly became something much bigger. Within just three months, Ben and his co-founder Aaron went from idea to launch — building a business, securing clients, and laying the foundations for a creative studio rooted in ambition, resilience, and Welsh identity.

This episode dives into the realities of starting a business from scratch — not the polished version often seen online, but the honest journey of taking action, making decisions quickly, and learning on the go.

🎙️ In this episode, we explore:

• The moment a simple idea became a real business
• What it’s like building a company with family — and making it work
• The meaning behind Ddraig and the role of resilience in early-stage business
• Why most people never move past the “idea stage”
• The biggest mistakes small businesses make when it comes to branding
• Honest insights into what makes a business stand out — and what holds it back
• How to spend your first £500 on marketing effectively
• Common areas where small businesses waste money
• Whether Wales produces enough ambitious businesses — or plays it too safe
• What needs to change to make Wales one of the best places to start a business
• The vision for Ddraig Studio and what success looks like in the next five years

💡 Why this episode matters

This conversation is a must-listen for anyone thinking about starting a business, currently in the early stages, or looking to grow their brand. It breaks down the gap between having an idea and taking action, while offering practical, real-world advice that can be applied immediately.

Ben’s story is a reminder that you don’t need years of planning to get started — sometimes, the biggest step is simply deciding to begin.

🐉 About Ddraig Studio

Ddraig Studio is a Wales-based creative agency focused on helping businesses build strong, memorable brands. From branding and design to long-term business support, the studio works closely with clients to turn ideas into scalable businesses.

Website: ddraigstudio.co.uk

🎧 Small Business Voices Wales is a podcast dedicated to spotlighting the real stories behind small businesses across Wales — celebrating the people building, growing, and shaping the future of the Welsh economy.

👉 Subscribe, share, and keep supporting local businesses.