In today’s conversation, Kim and Franck break down the myths around innovation and challenge the polished, corporate language that often makes business feel exclusive. From the history of the word “entrepreneur” to the way culture shapes creativity, this episode brings innovation back to its roots — community, identity, and lived experience.

Too many people doing incredible things don’t see themselves as innovators simply because the language doesn’t reflect them. This episode invites listeners to rethink what innovation looks like in Wales, who gets to be part of that story, and why community-led creativity is just as powerful as any tech start-up.

What we explore:
• Why “entrepreneurship” feels intimidating or out of reach
• The cultural roots of innovation in African, Caribbean, Asian and Welsh communities
• The disconnect between business buzzwords and everyday enterprise
• How language creates barriers — and how to break them down
• The overlooked creativity happening in community kitchens, markets, and neighbourhood projects
• Why Wales needs a broader, more inclusive definition of innovation

Mentioned in this episode:
• The CAE — Supporting community business, cultural entrepreneurship, and local innovation
Website: www.caentr.org
Socials: @cae.wales

Small Business Voices Wales celebrates the people, cultures, and creativity that keep the Welsh economy moving. If this episode resonates with you, follow the podcast, share it, and keep supporting local innovation.