Healthcare Marketing Edge
Healthcare Marketing Edge
Podcast Description
Your go-to resource for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable strategies, industry insights, and real-world case studies tailored for small to medium-sized independent practices. Whether you’re a dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your practice and thrive in a competitive market.
Podcast Insights
Content Themes
The podcast focuses on essential topics such as patient acquisition, healthcare marketing strategies, and practice growth, with examples including using video to build trust with patients and patient-centric writing techniques to alleviate anxiety, illustrating the importance of relatable messaging and effective copywriting.
Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your medical practice and thrive in a competitive healthcare market.
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In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Mollie Fischer, Regional Director of Business Development at Allegheny Health Network Hospice, discuss what it takes to build a referral powerhouse in one of the most emotionally sensitive corners of healthcare. They explore why compassion functions as a core competency rather than a soft skill, how educating referral partners and families turns hesitation into action, and why closing the loop after every referral is what builds lasting trust. Mollie shares how eight years of genuine relationship-building made her the person providers call by name, why hospices shouldn't apologize for margin, and how following up on every case moves an account from occasional to reliable. The conversation emphasizes that when you lead with empathy, education, and real value, the referrals follow.
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