Healthcare Marketing Edge
Healthcare Marketing Edge
Podcast Description
Your go-to resource for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable strategies, industry insights, and real-world case studies tailored for small to medium-sized independent practices. Whether you’re a dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your practice and thrive in a competitive market.
Podcast Insights
Content Themes
The podcast focuses on essential topics such as patient acquisition, healthcare marketing strategies, and practice growth, with examples including using video to build trust with patients and patient-centric writing techniques to alleviate anxiety, illustrating the importance of relatable messaging and effective copywriting.
Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your medical practice and thrive in a competitive healthcare market.
In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Steve Wiland, Addiction Certificate Program Director at University of Michigan and practicing trauma and addictions therapist, discuss the critical gap between cutting-edge addiction research and frontline clinical practice in behavioral health. They explore how this ”science-to-services gap” costs practices their competitive advantage and prevents patients from receiving optimal care. Stephen shares insights on why proper training alone isn't enough without clinical supervision, how to implement outcome monitoring systems that prove effectiveness, and why master's degree programs often fail to prepare clinicians for real-world addiction treatment. The conversation emphasizes how evidence-based practice excellence creates a triple win: better patient outcomes, higher staff retention, and measurable results that practices can market as a true competitive differentiator in the behavioral health marketplace.
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