Healthcare Marketing Edge

Healthcare Marketing Edge
Podcast Description
Your go-to resource for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable strategies, industry insights, and real-world case studies tailored for small to medium-sized independent practices. Whether you’re a dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your practice and thrive in a competitive market.
Podcast Insights
Content Themes
The podcast focuses on essential topics such as patient acquisition, healthcare marketing strategies, and practice growth, with examples including using video to build trust with patients and patient-centric writing techniques to alleviate anxiety, illustrating the importance of relatable messaging and effective copywriting.

Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your medical practice and thrive in a competitive healthcare market.
In this conversation, Tim Bouchard from Luminus and Danielle Egan from Healthbridge Management discuss the critical aspects of recruiting, mentoring, and retaining a quality team in healthcare practices. Danielle shares her extensive experience in healthcare and emphasizes the importance of mindset, personal connections, and creating a supportive environment for staff. They explore strategies for motivating entry-level employees, the significance of trust in the workplace, and the rewards of developing future leaders within the organization. The discussion highlights the dual focus on patient care and employee well-being as essential for a successful healthcare practice.

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