David Balsam is CPO & Co-Founder at Adesco (adesco.co.il), an Israel-licensed currency exchange and international money transfer product that helps buyers and businesses save thousands of shekels on currency exchange, with same-day processing and full regulatory compliance.

• David shares insights about the unique startup ecosystem in Israel, emphasizing the accessibility and support within the community. He discusses common misconceptions about Israel, particularly regarding its political and social complexities. Balsam highlights the resilience of the Israeli people, especially in the face of ongoing conflict, and envisions a future where businesses evolve to better serve their communities and streamline processes. The discussion reflects on the interplay between personal experiences and broader societal challenges, showcasing the spirit of innovation and collaboration in Israel.