Startup or Shutup!

Startup or Shutup!
Podcast Description
Startup or Shutup is the no-BS podcast for creators, side-hustlers, alt-investors, and rebels rewriting the rules of money, meaning, and making it.
Each week, we sit down with someone actually doing the thing—launching weird businesses, backing unexpected founders, flipping their 9–5, or building a new economy from scratch.
Because in this game, you either startup... or shutup.
Podcast Insights
Content Themes
The podcast focuses on themes such as entrepreneurship, personal growth, alternative investments, and the creator economy, with episodes exploring topics like viral personal stories, financial independence, and building a brand online, such as Marissa's journey to self-love and Milo's transition from politics to content creation.

STARTUP or SHUTUP! is where bold ideas meet real stories. Host Nurse Colin Fraley sits down with founders, creators, and risk-takers who turned side hustles into thriving ventures. From scrappy beginnings to scaling up, discover unfiltered wins, failures, and SHUTUP! up moments that define the entrepreneurial journey. Expect candid interviews, rapid-fire Q&A, and actionable insights to fuel your hustle. Episodes drop every other Tuesday morning—perfect for your commute. Powered by PeerFounder.com
Rob Finlay is a serial entrepreneur, investor, and bestselling author of Beyond the Building and Hey, Dad…, a life-advice book inspired by his journey as a father of four. Over the past 25+ years, he’s built and successfully exited four companies, pioneered debt optimization strategies in commercial real estate, and founded Thirty Capital and Defease With Ease, helping advise billions in transactions. Today, Rob’s focus spans AI, data analytics, leadership, and sustainable agriculture — proving that business success and long-term impact can go hand in hand.
In this episode of Startup or Shutup!, host Colin Fraley dives deep into Rob’s entrepreneurial journey — from scaling in volatile markets to balancing profit with purpose.
Conversation Breakdown:
Rob’s early spark for entrepreneurship and lessons from multiple business exits
The evolution of commercial real estate and how AI is transforming the industry
What sustainable agriculture taught him about patience, resilience, and leadership
The story behind his bestselling books Beyond the Building and Hey, Dad…
His “Shut Up Moment” — the leap that changed everything
- Why legacy and impact drive his decisions more than ever before
Tune in to learn how Rob combines innovation, leadership, and sustainability to build a legacy that truly goes beyond the building.
🎙️ Sponsored by PeerFounder.com — the free-market crowdfunding platform empowering entrepreneurs to launch, fund, and grow their business on their own terms.

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