Mastering Business Growth
Mastering Business Growth
Podcast Description
Mastering Business Growth is the podcast for founders, marketers, and business leaders who want to think sharper, market smarter, and grow faster.Hosted by Paul Fernandez—entrepreneur, performance marketer, and co-founder of The Growth Guys—this show cuts through the noise to unpack what actually drives growth today.
Podcast Insights
Content Themes
The podcast centers on themes of entrepreneurship, marketing strategies, and personal branding, with episodes featuring discussions on the redefined roles in recruitment, systemic issues within the educational sector, and how to harness personal branding for business success. Examples include interviews on the future of hiring in an AI-driven world and the challenges faced in the UK school system.
Mastering Business Growth is the podcast for founders, marketers, and business leaders who want to think sharper, market smarter, and grow faster.
Hosted by Paul Fernandez—entrepreneur, performance marketer, and co-founder of The Growth Guys—this show cuts through the noise to unpack what actually drives growth today.
Kate Chandan, founder of Ethica Recruit and FMCG industry expert, joins Paul Fernandez to challenge everything you think you know about hiring in 2025.
In a world where CVs are on life support, job boards are ineffective, and AI is reshaping recruitment, Kate offers a radically human approach to building high-performing teams. With a background at Heineken, Seabrook Crisps, and Fox’s Biscuits—and now three years running her own agency—Kate reveals why empathy, intuition, and business alignment still beat algorithms.
This episode dives into the future of hiring, the culture myths holding companies back, and why the cost of a bad hire is bigger than ever.
🎙️ Key Highlights:
The myth of the CV—and what actually gets candidates hired in 2025
Why most job ads are still repelling the best talent
How AI is transforming recruitment (and where it still falls short)
What companies get wrong about culture, loyalty, and pay rises
How to attract top talent before they even start looking
The hidden value of recruiters—and why they’re more than “CV matchers”
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The Growth Guys help e-commerce brands scale profitably with data-led, creatively-driven paid media strategies.
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