What does it take to truly innovate in packaging? On this episode of the Produced + Delivered podcast, host Matthew Tilley welcomes Brian Techter, President of Packaging and Retail at RRD, to discuss the trends reshaping the packaging industry. They dig into the shift away from single-use plastics and the rise of eco-friendly materials like pulp and paperboard, highlighting the ways more companies are addressing consumer demands and regulatory pressures with smarter, sustainable choices.

Brian points out that small, often-overlooked changes like using less material can be some of the most impactful and cost-effective ways to meet sustainability goals. He also explains how cutting-edge simulation tools and AI are transforming packaging, helping engineers use less material or pick the right ones during the design process. The conversation is packed with practical insights, encouraging businesses to stay open-minded and embrace change, recognizing that even tried-and-true methods can always be improved to drive innovation and sustainability forward.

Whether you’re a packaging professional or simply curious about the industry’s future, this episode offers actionable advice to help you stay ahead. 

Listen now!