The Great Switch
The Great Switch
Podcast Description
As society becomes increasingly digital and moves away from carbon-based energy, our world is undergoing a powerful shift toward electrification. This transformation is reshaping the way businesses operate, creating new demands for clean, reliable energy, smarter automation, and a stronger balance between progress and sustainability.
The Great Switch empowers business leaders to navigate this transition by sharing insights from the pioneers who are bringing these solutions to life-driving innovation, enabling transformation, and shaping a more sustainable future.
Podcast Insights
Content Themes
The podcast focuses on the transformation towards electrification, with specific topics such as clean energy innovations, the role of AI in sustainable practices, and smart building technologies. Episodes include discussions like 'Building Energy-Positive Structures by 2050' and 'Utilizing Digital Twins for Emission Reductions' that highlight practical examples of industry shifts.

As society becomes increasingly digital and moves away from carbon-based energy, our world is undergoing a powerful shift toward electrification. This transformation is reshaping the way businesses operate, creating new demands for clean, reliable energy, smarter automation, and a stronger balance between progress and sustainability.
The Great Switch empowers business leaders to navigate this transition by sharing insights from the pioneers who are bringing these solutions to life-driving innovation, enabling transformation, and shaping a more sustainable future.
How do you build data centers that can meet AI-scale demand without letting energy use and climate impact spiral? In this episode, Peter Michelson, CEO at EcoDataCenter, explores solutions like reusing excess heat and timber-built data centers, and the role of permits, policy, and speed in scaling. It’s an honest look at AI’s surging energy needs and why Sweden could lose its edge if momentum doesn’t accelerate. Peter also shares what leaders should do now to embrace change, build strong ecosystems, and future-proof their businesses.

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