Iconic Brand Stories
Iconic Brand Stories
Podcast Description
What kind of marketing makes or breaks a brand? Listen to brand and marketing stories and secrets from some of the most iconic brands on this podcast.
Podcast Insights
Content Themes
The podcast explores themes related to brand building, marketing strategies, and entrepreneurial journeys, with episodes detailing the transformation of Two Brothers Organic Farms through sustainable practices, Livspace's innovative marketing tactics leveraging celebrity partnerships, and KLAY’s unique communication strategies for engaging parents and children alike.
What kind of marketing makes or breaks a brand? Listen to brand and marketing stories and secrets from some of the most iconic brands on this podcast.
Shriram didn’t grow its wealth business through ad campaigns, funnels, or aggressive digital marketing. It grew by institutionalising trust.
In this episode of Iconic Brand Stories, Vikas Satija, Head of Shriram Wealth, breaks down the marketing thinking behind building a wealth brand on top of a 50-year legacy – without shortcuts, hype, or product pushing.
For marketers, this conversation reveals:
• Why Shriram treats process as marketing
• How family involvement becomes a trust-building lever
• Why word of mouth beats performance marketing in high-trust categories
• How institutional branding reduces dependence on star relationship managers
• Why digital is used as an aid, not a growth hack
• How long-term brand equity compounds faster than campaigns.
This is a masterclass in trust-led marketing – where credibility is the channel, patience is the strategy, and consistency is the differentiator.
If you’re building a brand in finance, healthcare, education, or any high-stakes category, this episode shows what real marketing looks like when trust is the product.
Available on Spotify, Apple Podcasts & YouTube.
Subscribe for more Iconic Brand Stories.
Like, Share and Subscribe for more such content.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.