Never GTM Alone
Never GTM Alone
Podcast Description
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.Topics we explore: - Partner marketing & channel strategy - Co-selling, attribution, and ecosystem operations - Martech, AI, and automation in GTM - Personal + professional growth inside the tech grind - What not to do (aka your new favorite segment) Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Podcast Insights
Content Themes
The podcast explores key themes such as partner marketing and channel strategy, co-selling and attribution, martech and AI solutions for go-to-market efforts, personal and professional growth within tech environments, and practical lessons on what not to do in marketing. For instance, episodes include discussions on lead generation with Matt Levine, effective partnership frameworks with Mike Mahoney, and transformational AI applications with Shawn Mills, ensuring a broad overview of what drives growth in the tech industry.
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
– Partner marketing & channel strategy
– Co-selling, attribution, and ecosystem operations
– Martech, AI, and automation in GTM
– Personal + professional growth inside the tech grind
– What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
What does it take to turn a Global System Integrator into a true growth partner? In this episode, Vivek Venkatesh shares lessons learned from years leading partner marketing initiatives at Intel, Dell, and AWS, where partnerships with firms like Accenture, Deloitte, and Capgemini helped drive large-scale growth and customer adoption.
Vivek explains why GSI partner marketing is fundamentally different from other partner motions, how to identify and activate internal champions, and why the best partner marketers often operate like the CMO of the relationship. The conversation explores the role of storytelling, customer-focused case studies, ABM strategies, sales enablement, and the operational discipline required to track influence across long sales cycles and multi-million-dollar opportunities.
From startup products seeking credibility to enterprise-scale alliance programs, Vivek offers a practical framework for building partner momentum, earning internal advocacy, and creating go-to-market motions that scale far beyond your own sales team.
Disclaimer
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