Never GTM Alone
Never GTM Alone
Podcast Description
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.Topics we explore: - Partner marketing & channel strategy - Co-selling, attribution, and ecosystem operations - Martech, AI, and automation in GTM - Personal + professional growth inside the tech grind - What not to do (aka your new favorite segment) Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Podcast Insights
Content Themes
The podcast explores key themes such as partner marketing and channel strategy, co-selling and attribution, martech and AI solutions for go-to-market efforts, personal and professional growth within tech environments, and practical lessons on what not to do in marketing. For instance, episodes include discussions on lead generation with Matt Levine, effective partnership frameworks with Mike Mahoney, and transformational AI applications with Shawn Mills, ensuring a broad overview of what drives growth in the tech industry.
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
– Partner marketing & channel strategy
– Co-selling, attribution, and ecosystem operations
– Martech, AI, and automation in GTM
– Personal + professional growth inside the tech grind
– What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Christina Carstensen—founder of AEGA and longtime partner marketing pro—joins Rick from a sweltering London to talk content that works, campaigns that scale, and why most agencies still don’t get partner marketing. They unpack what makes this space so different, how to turn a single white paper into an ecosystem of pipeline-driving assets, and why a quarterly budget doesn’t have to mean tactical chaos. If you're tired of logo swaps and one-and-done webinars, this episode is your blueprint for building smarter, more strategic GTM with your partners.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.