Never GTM Alone
Never GTM Alone
Podcast Description
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.Topics we explore: - Partner marketing & channel strategy - Co-selling, attribution, and ecosystem operations - Martech, AI, and automation in GTM - Personal + professional growth inside the tech grind - What not to do (aka your new favorite segment) Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
Podcast Insights
Content Themes
The podcast explores key themes such as partner marketing and channel strategy, co-selling and attribution, martech and AI solutions for go-to-market efforts, personal and professional growth within tech environments, and practical lessons on what not to do in marketing. For instance, episodes include discussions on lead generation with Matt Levine, effective partnership frameworks with Mike Mahoney, and transformational AI applications with Shawn Mills, ensuring a broad overview of what drives growth in the tech industry.
Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.
Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.
Each episode blends tactical insight with humor, honesty, and a side of behind-the-scenes drama. Expect expert guests, sharp takes, and the occasional marketing horror story. From AI-powered nurture streams to failed partner launches and co-marketing redemption arcs—we cover what actually drives growth in B2B tech.
Because no one builds pipeline alone. And no one should have to figure this sh*t out solo.
Topics we explore:
– Partner marketing & channel strategy
– Co-selling, attribution, and ecosystem operations
– Martech, AI, and automation in GTM
– Personal + professional growth inside the tech grind
– What not to do (aka your new favorite segment)
Subscribe for candid conversations, practical frameworks, and enough laughs to get you through your next QBR. Join us—and Never GTM Alone again!
When sales, marketing, and partnerships pull in different directions, GTM programs stall before they start. In this episode, Rick sits down with Greg Portnoy, CEO and founder of Euler, to explore how partner-led marketing can work in lockstep with sales—and how AI is making it easier to get there.
They unpack why so many joint GTM campaigns fail in the sales handoff, the importance of account-based targeting, and how AI tools can help identify the right accounts faster, surface actionable insights, and keep every partner program laser-focused on conversion. Greg also shares how Euler blends human strategy with AI-powered intelligence to cut the fluff, focus on the right buyers, and tie every campaign to real pipeline.
If you want to build partnership programs that sellers run with, customers respond to, and AI helps scale, this episode has the blueprint.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.